• utm_source=crap: How Google Analytics Breaks Links + UX

    * Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…

  • Whoa! I started this blog in 2007. That’s 18 years ago. To enter the scene with a bang I said “SEO is dead” back then. In 2025 “SEO is dead” is like a running gag or meme even. So is…

  • Suffering from HCU? Holy Cow! Helpful Content System Agony

    Are you suffering from HCU? Holy cow! I feel u! Yes, I mean Google’s helpful content update. Many legit looking sites do. Yet when I tell people what to do they often just get defensive instead of being grateful. Why?…

  • * Why use a neutral black and white WordPress theme for your business blog? There are many reasons. Obviously when you take a look at books or newspapers you will realize that most of them use white paper and black…

  • * Ever wondered whether Google or “SEO” traffic is free? Do you know what a gatekeeper is? What is the difference between traffic and visitors? This post clarifies some basic modern SEO terms. Read on to find out what it…