• Given my track record some people might wonder: do I hate Google? It’s understandable, after all I wrote things like etc. back in the days. It’s true. I was critical of Google for many years. Yet do I really literally…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…

  • * More than once I had a lively argument on social media about “science”. Science-proponents are often very opinionated individuals. In some cases they were rather dogmatic. Especially those who are not scientists themselves fight others to convince them their…

  • OK, I admit it! Sometimes I read more than a few SEO blogs. There are at least several more blogs out there in the modern SEO realm that are really worth a read. They don’t just deal with classic SEO…

  • * There are myriads of SEO blogs out there. When talking about SEO most publications still focus on the small and geeky “technical SEO” niche though. Others just embrace the larger “marketing” context and thus diffuse the influence of search…