• People often ask me: How can I promote my boring business? I cringe every single time and want to shout “you are not boring!” What they really mean is: I don’t want to create engaging content. In fact most businesses…

  • A buddy of mine asked what else he should you look after when moving content to a new domain or blog beyond using an indispensable 301 redirect. As long as you use a 301 you are already pretty safe when…

  • A content muse is someone who manages to inspire others by inventively sharing other people’s content! I’ve already used the content muse approach as a prime example of advanced content curation techniques. You don’t have to be a gifted writer!…

  • * Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…

  • Most people contribute to social media. We create so-called User Generated Content (UGC). Yes, I am talking about social media like Yet they are not outright idealistic endeavors built for the benefit of humanity. They are about business and making…