• How to Optimize Websites for People? Use the Fire Up Approach!

    How do you optimize websites for people? I mean actual readers! Especially those who are suffering from chronic attention shortage? You need to make websites In short it’s “fire up” or FIRE UP as an acronym. “fire someone up –…

  • Platform Independent Online Publishing

    Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?

  • What Does a Social Media Manager Actually Do? Fix Mistakes!

    Can you believe it? The role of social media manager is commonplace by now, yet…  Most business people still make the same mistakes on social media.  They harm their business by risking their reputation, traffic and ultimately bottom line! What…

  • Hey Google! Sunset Your Unnatural Oral Action!

    Do you remember the days when “manual action” was something desirable and NSFW? Listening to Google spokespeople turns more bizarre with the years. Why? They have come up with their own language to hide the sour facts of Believe me!…

  • Google Newspeak Glossary: Hot Manual Action!

    Many words hide things! In linguistics we call such terms euphemisms. Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms. Often the terms used are also real words…