How Embedding YouTube Videos on Your Blog Backfires

How Embedding YouTube Videos on Your Blog Backfires

Many bloggers add YouTube videos to their posts. Often the whole post consists of a video. Here are the most common ways how embedding YouTube videos on your blog backfires.

SEO 2.0 Goes Responsive Web Design with Origin

SEO 2.0 Goes Responsive Web Design with Origin

SEO 2.0 goes responsive web design with the free WordPress theme Origin by AlienWP. I kept my last theme for about 5 years by now and would even have sticked with it but it didn’t display properly on smartphones and…

Blogging Mistakes Corporate Blogs Still Make

Blogging Mistakes Corporate Blogs Still Make

* Sometimes I see stupid blogging mistakes that are so fundamental that they render a corporate blog useless. At the same time it’s often easy to fix many company blogs once you know what to do! It’s nothing I make…

101 Ways to Make Your Blog More Popular and Successful

101 Ways to Make Your Blog More Popular and Successful

* After 20+ years of online publishing 15+ years of blogging for a plethora of blogs being a professional blogger and SEO since 2004 by now I am convinced that I know how popularity and success work on the Web….

Hey Freelancer: Are You a Worker or an Entrepreneur?

Hey Freelancer: Are You a Worker or an Entrepreneur?

* After a few years of freelancing it finally dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the…

10 Blogging Mistakes Most Bloggers Make

10 Blogging Mistakes Most Bloggers Make

* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging for several years privately, then a few professionally and still blog after 15+ years. By now I have made most mistakes you can make…

When Link Building Think Relationships not Technology

When Link Building Think Relationships not Technology

When link building many stingy webmasters only want inbound links. In contrast they don’t link out. They are even afraid that links from User Generated Content (UGC) – like comments – are draining their PageRank. Is your site authority leaking…

7 Reasons to Hide Posts from Feed Subscribers + Front Page Visitors

7 Reasons to Hide Posts from Feed Subscribers + Front Page Visitors

A WordPress plugin that removes posts from the blog feed is what I’ve been searching for like forever. I finally was successful. I’ve found Stealth Publish. The official feature description is even more promising: “Prevent specified posts from being featured…

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

* I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Some people even commit…

Top 10 URL Design Failures of Famous Websites

Top 10 URL Design Failures of Famous Websites

Famous painting, image by Fabrizio Verrecchia, but no clue in the URL: https://unsplash.com/photos/bv60QyW78Os Do you know what the websites of the New York Times World Bank WordPress.com PHP.net and others have in common? Their Internet addresses aka URLs suck! Right…

Top 10 Fatal URL Design Mistakes

Top 10 Fatal URL Design Mistakes

* URL design? Is there any design involved at all in deciding how your website address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes all over the…

How to Spot Content Theft on Social Media and Elsewhere

How to Spot Content Theft on Social Media and Elsewhere

* Content theft runs rampant on social media. It’s utterly annoying in many cases. Sites like Pinterest are often used by criminals who capitalize on stolen content. On Pinterest this often amounts to bait and switch – an ages old…

WordPress Theme Customization: How to Simplify like a Web Dev

WordPress Theme Customization: How to Simplify like a Web Dev

Most WP themes need heavy customization or rather fixing. It’s bug fixing but also removing all the visual flaws only a Web developer can notice.

Dofollow Blog Commenting Netiquette vs a Barbecue Party

Dofollow Blog Commenting Netiquette vs a Barbecue Party

* First off: The introduction of real links in comments via a “dofollow” plugin has been a huge success. I was even ranking high for both [dofollow] and [dofollow plugin] on Google.   My success with real links in comments…

WordPress Post Address Best Practices

WordPress Post Address Best Practices

WordPress is – you might already know it – the most popular blogging platform and content management system on the Internet. There are plenty of good reasons to use it although WordPress has also some major drawbacks. WordPress is bloated…

20 Ways to Get Legit Paid Links Without Getting Penalized

20 Ways to Get Legit Paid Links Without Getting Penalized

Getting links is like getting laid. You can pay for sex or you get it for free. When you are very attractive you have no problems. You have to pay when you are ugly boring shallow Still there are lots…

DIY SEO Resources: Use Them to Optimize Your Site Yourself

DIY SEO Resources: Use Them to Optimize Your Site Yourself

Some of you might have noticed: SEO 2.0 has has no visible ads. As I did not want to serve you spammy crap like Adsense I decided to use a minimalist no bullshit approach – I only recommend resources or…

11 Examples of SEO 2.0

11 Examples of SEO 2.0

* Why explain what something is when you can give examples of it? Here is a list of SEO 2.0 examples in no particular order. Link magnets done right are very SEO 2.0 Online Reputation Management (ORM) also is WordPress…

How to Automate SEO Using WordPress

How to Automate SEO Using WordPress

Before WordPress most people had to perform basic SEO (Search Engine Optimization) tasks. They needed so-called: “onpage optimization”. “search engine submission” “manual link building” Now you automate SEO using WordPress. Hallelujah! Want more details? See below! WordPress Let’s You Focus…

DoFollow: Spread Link Love

DoFollow: Spread Link Love

* SEO 2.0 is about link love. Thus when I started out on this blog I installed a fabulous “dofollow” plugin for WordPress. It deleted the so called “nofollow” attribute WordPress added by default to comment links. Nowadays WordPress adds…