Empowerment

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • One day I threatened Google with symbolic retaliation. Why? It was for their poor treatment of publishers and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…

  • * You may know it already: I started training parkour many years ago. So what? It made me not only 200% healthier over the years! It made me feel 10 years younger. Parkour also inspired me in other areas of…

  • It’s 2025 and Google attempts to fend off the AI crap flood using its E-E-A-T principles. Does covering the basics of the Google algo suffice though? Is it enough to be popular? I don’t think so. You have to go…

  • Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can inbound marketing replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…