Empowerment

  • SEO Activism: Detox Campaign by Greenpeace

    For years I’ve been a proponent of using SEO for more than just making money. You can’t just do business as usual when the planet and humanity with it goes down the drain. Yet SEO for activism still rarely happens.…

  • Niche Communities for Bloggers, Business People + Entrepreneurs

    Niche and topical communities are one of the most important pillars of a social SEO approach to audience building. Only by contributing to communities you are able to deeply connect with your peers and “prove your E-E-A-T“. These “engagers” you…

  • How Green SEOs Can Save the World

    * When one of my favorite green blogs was looking for an SEO expert I was seriously tempted. Why not quit client work and focus on green SEO full time? After all I was an activist even before I started…

  • Are You After Traffic or Visitors?

    Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?

  • How to Practice Social SEO? Share Resources from Readers

    SEO2 is for real. seo2.blog does not cover mere theory. Yes, I practice what I preach. It’s not just talk to make more people follow me. No wonder some people call it the “social SEO“. How do you actually do…