Definitions

  • You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place. Urban legends mostly proliferate where people use to meet for small talk, thus “urban”. The Internet is…

  • Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the still hugely popular guest blogging. Thus you have to abide by these guidelines to get…

  • Online Reputation Management was a relatively late addition to search engine optimization and it was part of a larger marketing trend. The hype has subsided over the years yet so called ORM or Online Reputation Management is the daily bread…

  • Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…

  • How to Use White Space or Get Swallowed by a Black Hole

    Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?