How to Overcome the Established Blogger’s Apathy

Two tigers resting. One sleeping, one looking. Both look very apathetic.

When my blog grew more and more silent for a number of reasons –

  • a rare vacation trip
  • rediscovery of a vintage strategy game from the eighties
  • a very time consuming puppy

that were not related to the blog itself you may have wondered whether I experience the common “blogger’s block” issue.


Blogger’s block is not a problem

I have no bloggers block or something, never had and never will. I have a different problem: The established blogger‘s apathy! What more can you do when

  • you have lots of subscribers
  • you succeeded in Google
  • you became popular on several social media sites numerous times?

Once you succeed repeatedly the motivation to prove that “Yes you can” gets less and less. Also many people want you to write for them, you start new blogs and other projects.

You end up with less time and motivation, unless of course you earn more money with your blog. When you get hired to write the money arrives faster in most cases.

In my case the other money is easier so the money is not enough to make me blog like I did in the early days of SEO 2.0. Of course there are ways to reignite your inner fire!

You can write when you’re angry or otherwise very emotional or you can write without much affection by creating a schedule and recurring events.

I tried the first method with success but only few times. You can’ get angry each time a troll messes up the Web a little more.

After a while you grow wary of such people and don’t give them the attention they crave but do not deserve in the first place anymore.

Well. I’ve written about ways of engaging your key audience, the subscribers and returning visitors.


How to deal with complacency setting in once your blog is successful

Also you shouldn’t underestimate the value of your older posts. Now just combine both and there it is your solution how to overcome the established blogger’s apathy:

As a professional blogger who also writes for client I tried a regular writing approach providing posts covering specific posts on particular days.

The idea was writing 3+ posts every week as 3 posts a week were my measure for a healthy flagship blog.

1. One post could be a regular “Refresh Monday” column. Each Monday you could updated an exiting evergreen post. Simply rewrite it in a way suitable for today’s Web.

I have lots of resources that have to be edited. Some tools I covered once do not even exist anymore. Other resources simply need an update.

2. A blogging series of posts covering the same topic in-depth could go on for a while. One article is often not enough to cover a topic extensively.

3. Does a lot of things make you angry? A rant once a week or so to vent this anger by ridiculing the usual suspects could be be very liberating. Also people love emotional posts!

4. Once a week you could publish either a list post or a subscriber’s delight post that won’t work on social media probably but with regular readers. “The best links of the week” is a popular way.

5. Moreover you can add some short posts with a review or link. You can consider to publish things you otherwise would only share on social media like Facebook or Twitter.

Sometimes things you save locally or just bookmark are perfect for a “look here” post.

Doesn’t sound exciting? Well, you can make it work! You can make the boring things exciting. I bet many of you don’t read other more conventional SEO blogs! What do you think?

Last updated: May 11th, 2018.