How Cool Web Design Leads to Shareability Failure

How Cool Web Design Leads to Shareability Failure

* More than 10 years ago I wanted to become a so called Flash developer. I enrolled at a state funded 12 month long course to learn how to use Flash to build websites with animated effects. I failed. During…

Optimization is NOT “Just Marketing”

Optimization is NOT “Just Marketing”

* There are a lot of articles in recent years telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital internet inbound content marketing. I’m really tired of reading this…

The Perfect Outreach Message Example

The Perfect Outreach Message Example

* Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that outreach…

The New SEO is About Creativity

The New SEO is About Creativity

* Sometimes you need someone to tell you what you think. I write so much and often I’m tempted to write longer articles than necessary. Content size seems to be a quality and ranking factor in recent years so that…

SEO is Alive!

SEO is Alive!

When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead”. You could assume I am the most unlikely person to tell you that SEO is alive. Take a…

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why?   Creating content vs link building At the same time they would gladly throw that same…

Broken Social Media: Anti-Social Sites vs Alternatives

Broken Social Media: Anti-Social Sites vs Alternatives

* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. Don’t Waste Your Time – Move On! You not only waste your time…

How to: Broken Link Outreach Using an SEO Crawler

How to: Broken Link Outreach Using an SEO Crawler

For years I have been looking for a both easy to use and free way to perform so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins for that purpose. The…

Questions to Ask Yourself Before Each Project

Questions to Ask Yourself Before Each Project

* There are a lot of down to earth questions to ask yourself before you launch a website or blog. The big ones like “how will this pay for itself” aka the business model or “who is going to read…

6 Years of SEO 2.0 Anniversary

6 Years of SEO 2.0 Anniversary

Yes, it’s already 6 years ago that I started SEO 2.0, the blog you are reading right now. So this is an anniversary! The blog had a lot of ups and downs ever since and it has slowed down for…

The SEO Acronym Definition and How to Fathom it Without Being a Geek

The SEO Acronym Definition and How to Fathom it Without Being a Geek

What Does the SEO Acronym Mean Actually? Even in 2020 many people still don’t know what the SEO acronym means. I can’t blame them. SEO or Search Engine Optimization as most people refer to it is still hard to fathom…

How to Kill Pandas and Penguins but NOT People

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. When it comes to search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you…

How Link Building Really Works in 2021

How Link Building Really Works in 2021

* I do not write a lot about link building in 2021. When I do I try to expand the concept usually or at least question it. I focus on sharing, engagement and outreach (SEO) or as many people refer…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

After the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers completely.   New and shiny content marketing vs…

Ouch: Relationship Building is Not about SEO at All!

Ouch: Relationship Building is Not about SEO at All!

It’s official now: relationship building replaces link building in SEO. I’ve been preaching relationships for years but now the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building as applied using…

Non-Google Link Building for Search Emancipated Optimization

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…

How Do You Attract Visitors Instead of Traffic to Your Site?

How Do You Attract Visitors Instead of Traffic to Your Site?

* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. This time I’d…

Why I Banned Google on my Blog

Why I Banned Google on my Blog

I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”) blog to ban Google? Let me tell you the whole story. When I started out this blog in…

Positive SEO Example Campaign to Take Part in

Positive SEO Example Campaign to Take Part in

* How positive SEO works Last time I defined what I consider to be positive SEO. Also I went into detail to explain my concept of Google Parkour. How does it work? You link out to your “competitor” in case…

Is Positive SEO Possible? A Google Parkour Case Study

Is Positive SEO Possible? A Google Parkour Case Study

* Negative SEO Nightmare In recent years so called “negative SEO” has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic or even used…