Top 10 Fatal URL Design Mistakes
* URL design? Is there any design involved at all in deciding how your website address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes all over the…
Internal Google Rules Governing the Corporation
Imagine your business depends on a black box corporation like Google! What then? You have to learn to read between the lines. Thus I prepared an unofficial list of rules that govern the corporation. You may not hear about them…
Top 10 Benefits of Speaking at Search Engine Conferences
One day instead of working I went to SES Hamburg (a leading search engine conference, a side note for the uninitiated) to have some fun. I showed off my fair trade Panama hat (yes, I tricked you, I don’t actually…
SEM (Scanning Electron Microscopy) Demand Skyrockets
Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…
How to Get Attention Blogging Part-Time
In the past I often made a common blogging mistake. It was trying to raise hell or be spectacular to get attention from readers. You really have to be to get engagement organically. Using hatebait to get there by way…
How to Get Content and Earn Credibility with Old News
* Who wants to read yesterday’s news? This might sound like a rhetoric question but it’s not: Google users or searchers want to read old news. People actually seek out your old, even archaic content right now. What do they…
Findability: New and Better SEO?
What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…
SEO 2 Best Practices: Finding Images/Choosing Free Photos
Back when I just started the SEO 2 blog in 2007 I used images only as a nice to have addition. Why? I wrote and published a lot while there weren’t many free (to use) photos back then. Nowadays you…
SEO Superstition: Ranking Signals Are Not One Google Juice
There is no hidden Google juice that miraculously determines the ranking in Google’s results. Google’s “search advocate” John Mueller flatly ignores questions that even mention the term “link juice”. Yet why is it still so widely used? Is it just…
Simple Ways to Use Universal Search to Appear on Top of Google
Back in the days search was about the proverbial “10 blue links” that lead to actual results on third party websites. Not anymore. What happened? Universal Search! In this post I will show you some simple ways to use Universal…
The Day Google PageRank Died and Why
Do you remember Google’s PageRank named after co-founder Larry Page? It was the original Google algorithm and also a prominent metric. Maybe you have seen the little green bar in the Google toolbar? For many years that bar represented PageRank…
Best Search Engine According to Google
Google needs SEO to rank in Google! Why? Let me explain. I read numerous posts about the Google optimization parody “What if Google had to design their user interface for Google?”. It’s both funny and sad and that’s why the…
My Google List of Demands
Some of my favorite SEO bloggers started a meme and one of them asked me to jump on the bandwagon and devise a Google wish list. I like them so I wanted to take part. On the other hand I…
