Are Category Keywords in the URL a Significant Ranking Signal Now?

Are Category Keywords in the URL a Significant Ranking Signal Now?

Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise copied content on my rankings here on the…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Who are your competitors? You think you know. You don’t know or realize though! I will explain. Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services…

Science vs Reality: Do Not Obey Scientists – Practice What Works

Science vs Reality: Do Not Obey Scientists – Practice What Works

* More than once I had a lively “science” discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. Some people treat science like a religion and blindly believe in it while they treat those…

How to Remove utm_source & Other Parameters From Your URLs

How to Remove utm_source & Other Parameters From Your URLs

How to Add Gay Porn to Any Site These days it’s a quite common and very annoying habit by a few services to attach utm_source and other so called parameters to your Internet address aka URL. It’s not only that….

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…

Why People Hate Ads and Love SEO

Why People Hate Ads and Love SEO

* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them for…

SEO Tools: Why & How to Track Rankings on Personalized Search

SEO Tools: Why & How to Track Rankings on Personalized Search

Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…

Twitter Social News Mashup that Kicks Facebook’s Ass

Twitter Social News Mashup that Kicks Facebook’s Ass

Wisdom of crowds has proven very useful in organizing the information overload of the Web. Sadly though the first wave of social news sites like Reddit are broken. Also the ever popular Facebook rather spreads sensational but fake news from…

SEO Test: Default Personalized Search is a Myth – It Doesn’t Work

During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by…

Google Indexes Twitter Links

How to get indexed by Google? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does in certain cases. Of course Google can’t ignore…

Reasons to Regulate Google & Search

Reasons to Regulate Google & Search

This article deals with the urgent need to regulate Google and proposes radical open source like transparency as a solution. Do we need to regulate Google? Yes, of course. We really have to regulate Google. The question is just how…

Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site

Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site

* Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count them to determine your website’s worth? These are common questions publishers ask themselves. Finally Matt Cutts of Google has confirmed in…

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

* What an overwhelming headline! User and search friendly URL design for multi-language websites? What are you talking about? Let me explain. Then I’ll introduce to you the 4 easy steps you need to follow. One of the basic best…

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Wolfram Alpha is another overhyped “Google killer” on the block. It’s allegedly a search engine. Google killers usually die Do you remember the last few much hyped Google killers in the search arena? Not? Well, I do. Wikia has been…

Effective Moving Content to a New Domain Tutorials

Effective Moving Content to a New Domain Tutorials

A buddy of mine asked what else he should you look after when moving content to a new domain or blog beyond using an indispensable 301 redirect. As long as you use a 301 you are already pretty safe when…

Simple Image SEO Best Practices for Google Image Search Traffic

Simple Image SEO Best Practices for Google Image Search Traffic

* It’s astounding how simple image SEO for blogs really is. I’ve been ranking very high on Google Image Search with the images that illustrate my posts for many years. My images were so popular on Google that I got…

The Best Image Bookmarking Sites for Daily Inspiration

The Best Image Bookmarking Sites for Daily Inspiration

What is image bookmarking and how can it improve your overall creativity? It’s simple. You view amazing images by others and get inspired! Indeed you can use image bookmarking sites like Pinterest for daily inspiration. There is a steady stream…