The Future of the Web According to Eric Schmidt of Google
* Over the years Eric Schmidt – formerly CEO and now chairman of Google – has been known for giving some intriguing insights into Google, the Internet and the future of technology. Some of his remarks were very controversial to…
How to Determine Content Quality and Write Accordingly
There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…
Hands On Google Social SEO Techniques for Personal Search
Google personalizes search results. What does it mean? You get search results reflecting your specific interests. How to practice SEO for such “personal search”? You have to choose to get your hands dirty! This is hands on actionable advice! Bring…
Are Category Keywords in the URL a Significant Ranking Signal?
Google has more than 200 ranking signals or factors that determine the fate of websites on their search results. One day I was trying to assess the impact of stolen and otherwise copied content on my rankings here on the…
Does Google Index Your robots.txt?
This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…
![[Content SEO] Run DMC and Google Want You to “Keep it Fresh”](https://seo2.onreact.com/wp-content/uploads/2011/05/run-dmc-150x150.jpg)
[Content SEO] Run DMC and Google Want You to “Keep it Fresh”
* Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems…
Who is Your Competition on the Web?
Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who Do You Think Your Competition is? When business owners contact…
Science vs Reality: Do Not Obey Scientists – Practice What Works
* More than once I had a lively “science” discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. Some people treat science like a religion and blindly believe in it while they treat those…
How to Remove utm_source & Other Parameters From Your URLs
How to Add Gay Porn to Any Site These days it’s a quite common and very annoying habit by a few services to attach utm_source and other so called parameters to your Internet address aka URL. It’s not only that….
What Does My Bounce Rate Really Mean?
As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…
Search Marketing Standard: The Future of Print & SEO – Interview
The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…
Why People Hate Ads and Love SEO
* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them we…
How to Use LinkedIn for Business Networking: Marketing Resources
* Summary: This a a comprehensive list of LinkedIn marketing resources for business people of all kinds. This post will give you an overview of state of the art LinkedIn optimization best practices and enable you to use it properly…
SEO Tools: Why & How to Track Rankings on Personalized Search
Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…
Twitter Social News Mashup that Kicks Facebook’s Ass
Wisdom of crowds has proven very useful in organizing the information overload of the Web. Sadly though the first wave of social news sites like Reddit are broken. Also the ever popular Facebook rather spreads sensational but fake news from…
SEO Test: How Does Personalized Search Work on Google?
For about three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search on Google. It allegedly works with cookies only and it personalizes your search results by default even when…
Google Indexes Twitter Links
How to get indexed by Google? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does in certain cases. Of course Google can’t ignore…
Reasons to Regulate Google & Search
This article deals with the urgent need to regulate Google and proposes radical open source like transparency as a solution. Do we need to regulate Google? Yes, of course. We really have to regulate Google. The question is just how…
Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site
* Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…
User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps
* What an overwhelming headline! User and search friendly URL design for multi-language websites? What are you talking about? Let me explain. Then I’ll introduce to you the 4 easy steps you need to follow. One of the basic best…
