The Perfect Outreach Message Example
* One day an outreach message that I got has worked immediately. Why? It was perfect! It was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now…
Overused Headline Formulas that Make Your Blog Look Stale
* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…
Content Creation Can’t Cure Cancer
* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…
The Luxury Resort Type of Blog
* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo but it’s negligible. The…
Case Study: The Value of a Blog Post
Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why? Creating content vs link building At the same time they would gladly throw that same…
Broken Social Media: Anti-Social Sites vs Alternatives
* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. Don’t Waste Your Time – Move On! You not only waste your time…
Rising Above the Noise Level of the Web
* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. Thus there is…
Questions to Ask Before Each Project Starts
* So you are starting a new blog? Do you just consider buying a new domain? There are a lot of down to earth questions to ask! When? You have to ask the hard questions before you launch a website…
When Slow Corporations Take Over Swift Startups
* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath. Then I recounted other similar mergers in the past…
The Best Free Feed Readers for Windows, Mac and Linux
As I am probably not the only one to look for a feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom) feeds…
Is Blogging a Good Career Choice for You? How to Find Out
* Is blogging a good career choice for you? Is it even worth it? You can blog like you go to work. Then it’s like a 9 to 5 job. You can blog with passion. Then it’s like a love…
What’s Your Message?
The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the ongoing “content is king” and “content marketing” hype is that it focuses on the…
Content Muse 101 – How to Quote to Inspire
A content muse is someone who manages to inspire others by inventively sharing other people’s content! I’ve already used the content muse approach as a prime example of advanced content curation techniques. You don’t have to be a gifted writer!…
Why Short Posts Beat Long Form Content
* In recent years a new kind of debate has been taking place online. It’s about content length. The longer the better it seems. Why? The main point of the content length debate is that – let me summarize it…
SEO 2.0 Goes Responsive Web Design with Origin
SEO 2.0 goes responsive web design with the free WordPress theme Origin by AlienWP. I kept my last theme for about 5 years by now and would even have sticked with it but it didn’t display properly on smartphones and…
Advanced Social Networking Techniques for Productivity and Popularity
When you work in blogging, social media or search you probably know what I mean: You got to be an Internet addict and to socialize online all the time to become even modestly popular. What about the productivity though? Doesn’t…
Are You Really a Content Marketer or Just an SEO?
After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
A Simple Content Strategy for a Business Blog
* Even after 20 years of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Does it even matter how often you blog or rather…
Social Updates You Need to Build an Audience!
* Are you into blogger outreach and relations? I do it for clients. When I start I often have to explain what it is. The most important thing is the value proposition I said last time. On the other hand…
Advantages of Google-Free Blogging
* OK, I really got fed up and one day I banned Google on this blog. You will believe what happened next! In sheer numbers I got far less “traffic” of course. Often traffic from Google is not desirable though….
