It’s 2022 and social SEO (or SEO 2.0 as I call it) is common sense. You are probably using it to spread the word online about your business. Twitter is still one of the most beneficial social media tools!
Thanks to the advancement of technology, you can easily increase your efficiency of blog growth by using a few new and some already popular tools.
Read on to discover the tools used by bloggers!
Many bloggers add YouTube videos to their posts. Often the whole post consists of a video. Here are the most common ways how embedding YouTube videos on your blog backfires.
As you might have noticed I’ve been talking about outreach and more specifically blogger outreach repeatedly.
I’ve done lots of outreach myself as well over the years. This time I want to go beyond mere advice.
You have probably heard the “content is king” quote a hundred times already.
Did you ever wonder about the actual meaning of it? It’s not what you think!
Hello! My name is John Smith! You can call me agent Smith. What’s your name? Come on! That’s an innocent question, isn’t it? OK, I admit it! I tricked you. My name is not Smith. It could have been though….
There is a whole lot digital media could learn about making user friendly websites from the rules and practices applied by their printed counterpart, especially glossy fashion magazines.
How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…
Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?
Many of us regard 9 to 5 office jobs as pure hell and dream of working remotely. It seems like a dream come true but is it really that simple?
Working remotely doesn’t mean you don’t have a boss anymore and there are some challenges you’ll have to face along the way.
Along with the content marketing wave there comes another term – content curation. What is it? What does it really mean? Do you have examples? How to practice it properly? Read on to find out!
This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!
Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. You need blogging inspiration as a prerequisite for…
You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…
* As you probably know I not only blog here on SEO 2.0 I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…
When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of getting caught with spreading nonsense or linking out to corrupted sites.
I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?
In the Internet marketing industry most pundits declare that you have to create quality content all the time. Content creation is often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost…
* The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write attractively without exaggeration and cheap special effects so that…
This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…