UX

  • How to Optimize Websites for People? Use the Fire Up Approach!

    How do you optimize websites for people? I mean actual readers! Especially those who are suffering from chronic attention shortage? You need to make websites In short it’s “fire up” or FIRE UP as an acronym. “fire someone up –…

  • How to Use White Space or Get Swallowed by a Black Hole

    Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?

  • utm_source=crap: How Google Analytics Breaks Links + UX

    * Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…

  • How Cool Web Design Leads to Shareability Failure

    * Do you remember the nineties? I started “designing” and coding websites back then. In the early days of the Web most sites sucked. Later than changed luckily. Yet even on the modern Web some sites are rather flashy than…

  • Sometimes it’s not about the huge website relaunch. Amazon and other market leaders only add incremental changes without ever fully redesigning their websites. Yet such an approach often leads to feature creep! What then? Clutter due to growing sites Yes,…