Top 7 Ways to Use Twitter for Marketing Purposes Correctly
Last time I wrote about Twitter and marketing it became the most read by subscribers post on SEO 2.0 ever.
I think more than 1300 regular SEO 2.0 readers have read it within a week. This by far surpasses any other post before it.
I want to follow up on this issue. Back then I focused on how not to use Twitter for marketing. Basically I told you not to use Twitter solely as a link list.
This time I’ll show you how to do it right introducing the top 7 ways to use Twitter for marketing purposes correctly in no particular order:
- Retweet only few high quality links per day, something like 3 to 5 is a good number
- Share only the most valuable posts from your blog or elsewhere (not each and every post)
- Crowdsource your posts by offering links or mentions of your contributors from Twitter
- Ask and reply to questions from your followers or followees (the people you follow)
- Track your most important keywords and react to those tweets that matter most
- Track people retweeting or mentioning you or your site and either follow or reward them otherwise (the easiest way is saying “thanks”) or both
- Socialize with active, positive and inspiring social networkers even when they are “off topic”. I do with a few wonderful graphic design, green and self improvement people.
You see, there’s no voodoo involved in here. This way I gained some very valuable followers on Twitter. People who really engage matter.
While people most of the time don’t want to get links from me – no joke – most of the other techniques are very easy to implement.
To track retweets and mentions of your keywords I use Tweetdeck among others. For a start it’s perfectly enough.