Top 7 Ways to Use Twitter for Marketing Purposes Correctly

Colorful bird tweeting.

When I wrote about Twitter marketing for the first time it became the most read by subscribers post on SEO 2.0 ever.

I think more than 1300 regular SEO 2.0 readers have read it within a week. This by far surpassed any other post before it.

This is a follow up on this issue. Back then I focused on how not to use Twitter for marketing. Basically I told you not to use Twitter solely as a link list. Now I prepared actionable advice.

The No-Nonsense Ways to Use Twitter for Marketing Purposes

This time I’ll show you how to do it right introducing the top 7 ways to use Twitter for marketing purposes correctly in no particular order:

  1. Retweet only few high quality links per day. Add no more than 3 to 5 retweeted links or you end up flooding. Ideally you add an explainer comment to each retweet.
  2. Share only the most valuable posts from your blog or elsewhere (not each and every post) – do not automate sharing for certain sources based solely on their popularity.
  3. Crowdsource your posts by offering links or mentions of your contributors from Twitter and then quote them with name and avatar in the best case.
  4. Ask and reply to questions from your followers or followees (the people you follow). When in doubt just ask “How can I help you today?”. Often amazing threads will ensue.
  5. Track your most important keywords and react to those tweets that matter most. For example I track popular “content is king” mentions to clarify the meaning of the quote.
  6. Track people retweeting or mentioning you or your site and either follow or reward them otherwise (the easiest way is saying “thanks”) or both. Tweetdeck does that automatically when you choose to.
  7. Socialize with active, positive and inspiring social networkers even when they are “off topic”. I do with a few wonderful graphic design, green and self improvement people. I call them engagers.

You see, there’s no voodoo involved in here. This way I gained some very valuable followers on Twitter. People who really engage matter.

Engagement is Easy – Just Rethink Your Marketing

While people most of the time don’t want to get links from me – no joke – most of the other techniques are very easy to implement.

To track retweets and mentions of your keywords I use Tweetdeck among others. For a start it’s perfectly enough.

Social media engagement is not difficult once you stop talking at people.

Sadly to this day most marketers tend to broadcast. Do it right from the start! Marketing does not have to be top-down.