Top 7 Ways to Use Twitter for Marketing Purposes Correctly

Colorful bird tweeting.

Last time I wrote about Twitter and marketing it became the most read by subscribers post on SEO 2.0 ever.

I think more than 1300 regular SEO 2.0 readers have read it within a week. This by far surpasses any other post before it.

I want to follow up on this issue. Back then I focused on how not to use Twitter for marketing. Basically I told you not to use Twitter solely as a link list.

This time I’ll show you how to do it right introducing the top 7 ways to use Twitter for marketing purposes correctly in no particular order:

  1. Retweet only few high quality links per day, something like 3 to 5 is a good number
  2. Share only the most valuable posts from your blog or elsewhere (not each and every post)
  3. Crowdsource your posts by offering links or mentions of your contributors from Twitter
  4. Ask and reply to questions from your followers or followees (the people you follow)
  5. Track your most important keywords and react to those tweets that matter most
  6. Track people retweeting or mentioning you or your site and either follow or reward them otherwise (the easiest way is saying “thanks”) or both
  7. Socialize with active, positive and inspiring social networkers even when they are “off topic”. I do with a few wonderful graphic design, green and self improvement people.

You see, there’s no voodoo involved in here. This way I gained some very valuable followers on Twitter. People who really engage matter.

While people most of the time don’t want to get links from me – no joke – most of the other techniques are very easy to implement.

To track retweets and mentions of your keywords I use Tweetdeck among others. For a start it’s perfectly enough.