Top 7 Ways to Use Twitter for Marketing Purposes Correctly
When I wrote about Twitter marketing for the first time it became the most read by subscribers post on SEO 2.0 ever.
I think more than 1300 regular SEO 2.0 readers have read it within a week. This by far surpassed any other post before it.
This is a follow up on this issue. Back then I focused on how not to use Twitter for marketing. Basically I told you not to use Twitter solely as a link list. Now I prepared actionable advice.
The No-Nonsense Ways to Use Twitter for Marketing Purposes
This time I’ll show you how to do it right introducing the top 7 ways to use Twitter for marketing purposes correctly in no particular order:
- Retweet only few high quality links per day. Add no more than 3 to 5 retweeted links or you end up flooding. Ideally you add an explainer comment to each retweet.
- Share only the most valuable posts from your blog or elsewhere (not each and every post) – do not automate sharing for certain sources based solely on their popularity.
- Crowdsource your posts by offering links or mentions of your contributors from Twitter and then quote them with name and avatar in the best case.
- Ask and reply to questions from your followers or followees (the people you follow). When in doubt just ask “How can I help you today?”. Often amazing threads will ensue.
- Track your most important keywords and react to those tweets that matter most. For example I track popular “content is king” mentions to clarify the meaning of the quote.
- Track people retweeting or mentioning you or your site and either follow or reward them otherwise (the easiest way is saying “thanks”) or both. Tweetdeck does that automatically when you choose to.
- Socialize with active, positive and inspiring social networkers even when they are “off topic”. I do with a few wonderful graphic design, green and self improvement people. I call them engagers.
You see, there’s no voodoo involved in here. This way I gained some very valuable followers on Twitter. People who really engage matter.
Engagement is Easy – Just Rethink Your Marketing
While people most of the time don’t want to get links from me – no joke – most of the other techniques are very easy to implement.
To track retweets and mentions of your keywords I use Tweetdeck among others. For a start it’s perfectly enough.
Social media engagement is not difficult once you stop talking at people.
Sadly to this day most marketers tend to broadcast. Do it right from the start! Marketing does not have to be top-down.
Great Post! I will follow it and let’s test if those will work
Great ideas! I try to use most of those tricks but not consistenly enought. I strive to just enjoy social media. There is another Twitter marketing idea that is worth mentioing for bloggers.
You create a Twitter viral markeing post. Like this one, or featuring your top 40 Tweets. Something useful or enjoyable that other twitter users will enjoy reading and sharing.
Thanks for the feedback briangab. Tell me when see some results.
Jon: These are no tricks, rather the most common sense best practices. Actually the top 40 tweets idea is an excellent one. I start collecting.
Twitter is definitely going to be the best for social media marketing as this is somehting that will definitely going to be the best for those who are having thier online business.
Aside from Twitter, I also do think that sites like Facebook and Squidoo are very popular as well when it comes to social media and book marking. You need to pay attention to the keywords that you’ll be using and have unique content and links to your website.
interacting with your followers is very important indeed.
i think twitter only use for marketing if you have many follower ..
A lot of posts about twitter, but really, how long will it last for? Only until the next new thing comes along.
I really don’t understan twitter at all – what am I missing?
I think the real beauty of twitter is that if you follow it in the conventions of what you would do in normal business, you have a better chance of succeeding.
Too many people get caught up in the fact that it is a new technology and feel as though the rules have changed. The 7 points outlined should help hammer this home.
This is a great to know, I have my own personal twitter but, twitter can also be used for great marketing or even just simply socialized with other people.
Anyway I’ll take a try it. :)
Twitter is very popular these days. It is upto you how do you utilize its services for internet marketing.
I usually retweet more than 5 links a day maybe thats why its not effective, I’ll try your advice.
Do you recommend any tools to use to get the best out of twitter? For example I have heard of tweetdeck but don’t know if tis worth investigating?
Hey Tony: TweetDeck is certainly a must see. Here it didn’t work perfectly but it’s a very useful tool nonetheless.
I’ve done several Twitter tools lists in the past. Try:
thanks for your suggestion,i will try it
You need to pay attention to the keywords that you’ll be using and have unique content and links to your website.I think the real beauty of twitter is that if you follow it in the conventions of what you would do in normal business, you have a better chance of succeeding.
Thanks for the url’s for the tools. I started using them and it does make life easier.
Your top 7 ways are superb. Thanks for sharing.
“Submit your most valuable posts from your blog or elsewhere (not each and every post)” – most people seem to post everything under the sun to twitter!!
I like implementing the “addthis” button in the css to show inside the blog articles…makes it alot faster to post to twitter and many others.
I must be behind the times but most of those suggestions did not make much sense to me. It seems like Twitter is kind of a fad that is here today and gone tomorrow.
An excellent article full of solid info. Like the one before it. You are adding to our little chest of knowledge and helping out your brothers (& sisters). Keep up the fine work.
Josh, Orlando, FL.
nice review. thanks..
Its also important that you don’t abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets should give your friends useful contents and valuable link or information.. Only once in a while should you try to use Twitter to promote something. Otherwise You will be marked as Spammer!
Twitter becomes more prominent in Internet marketing arena. Twitter can be used for business or just for fun depends on individuals.
Twitter and Facebook are referred to just about everyday in our lives. With that being said, it is no wonder that they can be a viable way of marketing. Thanks for providing the information.
Today, social networks are widely used to market something. This way I think is very good and effective. I will try these ways. thanks for sharing information.