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“Topical authority” sounds like another overused buzzword in the SEO community to wow peers and clients alike. Can it save us from AI crap?
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AI based search engines digest and regurgitate third party content. Why is that a problem for publishers or website owners? AI search does not usually lead searchers to sources. “76% of searches now end without ever leaving Google.” Kevin Indig…
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Do you improve the Web? Do you build and optimize websites? Do you engage in SEO practices to enable clients to get found online? Or are you a parasite ruining the Internet by spamming out of selfish reasons – mostly…
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Many business people still wonder: These are valid questions. You are all welcome! Yes, SEO works! I have witnessed it first hand on my own projects. Yet today I also want to share how SEO works in a step by step…
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After writing about SEO for more than 15 years I finally accepted it: SEO is dead… seriously! I mean to say “SEO is dead serious” of course! Excuse my poor immigrant English! Now let’s return to the actual topic we…