SEO vs SEO 2.0: Top 15 Differences


What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO:

Link building as in manually adding them by submitting static websites to directories, link exchange, paying for links Earning links by blogging, outstanding content, establishing relationships
Onsite optimization for search engines. Example: Repetitive page titles focusing solely on keywords Onsite optimization for people. Example: Enticing post headlines
Competition: You compete with others to be #1 in Google Cooperation: You cooperate with each other sharing fellow bloggers’ posts on social media, you link out to them
Barter: You give me a link and only then I will give you one Giving: I link you regardless whether you link back, but in most cases you will, more than once
Hiding: We’re not practicing SEO, we can’t show our client list publicly, generic SEO company, NDA Being open: Welcome our new client, we are proud to work together with them, Rand Fishkin, Lee Odden, see the case study
keywords context
optimization for links, rankings and traffic optimization for visitors and engagement of real people
clicks, page views, visits conversions, ROI, branding, customer retention
DMOZ Google+
Main traffic sources: Google, Yahoo, MSN Main traffic sources: social media, communities, blogs, search, direct traffic
one way communication dialog, conversation
top down, corporations and old media decide what succeeds bottom up, wisdom of crowds determines true popularity via participation
undemocratic, who pays most is on top democratic, who responds to popular demand succeeds
50% automated, half of the SEO tasks can be done by SEO software 10% automated, most SEO 2.0 tasks are about content and interaction
technocratic (as in measuring traffic) emotional (as in nourishing brand evangelists)

Also check out these 11 SEO 2.0 examples, the 7 pillars of SEO 2.0, the top 10 SEO 2.0 definitions.

Originally published December 11th, 2007. Updated November 24th, 2008. V2 republished and last updated November 7th, 2010. V3 republished February 28th, 2014. Last updated: June 27th, 2017.