SEO 2.0 Tools and Resources from the Ebook – Part 1 of 4

You might have already heard about the SEO 2.0 ebook I’ve been preparing for a few years. Due to all the writing and preparations I have neglected this blog here.

To reconcile both parts of the SEO 2.0 empire I started disclosing the tools and resources I recommend below each of the 31 chapters.

I try not to overwhelm you with links and usually only add approx. two tools and three resources per chapter. Likewise

I split the link list on my blog in three parts. This is part 1 of 4, covering the first eight chapters.

The tools are must use tools, not necessarily new ones and tools you don’t know yet as a professional.

The purpose is to be able to empower all kinds of readers to achieve success on the Web.

Thus I added some “Captain Obvious” tools along ones you have rarely heard of. All the tools listed are free to use to some extent at least.

The resources are either easy to understand ones that explain what I said more clearly or resources that cover the topics in-depth in an actionable way.

They are meant as an addition to each chapter to dive in deeper into each topic. Over the years I fixed some links or added/removed some tools.

1. Preface

TOOLS: [Aff]

Media Temple’s Managed WordPress Hosting [Aff]

WordPress SEO by Yoast


SEO 2.0 – Digital Asset Optimization by Lee Odden

Top 10 SEO 2.0 Definitions

Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?

2. SEO 1.0

What Is SEO / Search Engine Optimization?

Introduction to Social Media Optimization

Link Baiting

2.1 Indexing


Google Search Console


What is HyperText

Google’s 200 Ranking Factors: The Complete List

2.2 Keywords


Google Trends

SEMrush [Aff]



Who is Your Competition on the Web?

Other Bloggers Are Not Your Competition

Why Linking to Other Blogs is Critical

2.3 Inbound Links


Moz Link Explorer


Authority and Trustrank

Quality Link Building: Editorial Links vs. Acquired Links

How I Got Authority Links from the Most Trustworthy Search & SEO Publications

3. SEO 1.0 vs SEO 2.0


Facebook and YouTube Rise To The Top Most Search Keywords for 2010

SEO vs SEO 2.0

4. SEO 2.0





7 Ways to Write Super Catchy Headlines

This Title Doesn’t Work.

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

4.1 Community & Tribe



Participation Inequality: Encouraging More Users to Contribute by Jakob Nielsen

How you know when you’ve created a successful community by Douglas Atkin

The Ultimate Guide to Building Your Tribe

The first few chapters deal mostly with old school SEO or rather the history of SEO. Expect more advanced aspects to come later on.

Remember that as always you just need to select the text, link or image to share it on your favorite social media site!