SEO 2.0 Tools and Resources from the Ebook – Part 1 of 4
You might have already heard about the SEO 2.0 ebook I’ve been preparing for a few years. Due to all the writing and preparations I have neglected this blog here.
To reconcile both parts of the SEO 2.0 empire I started disclosing the tools and resources I recommend below each of the 31 chapters.
I try not to overwhelm you with links and usually only add approx. two tools and three resources per chapter. Likewise
I split the link list on my blog in three parts. This is part 1 of 4, covering the first eight chapters.
The tools are must use tools, not necessarily new ones and tools you don’t know yet as a professional.
The purpose is to be able to empower all kinds of readers to achieve success on the Web.
Thus I added some “Captain Obvious” tools along ones you have rarely heard of. All the tools listed are free to use to some extent at least.
The resources are either easy to understand ones that explain what I said more clearly or resources that cover the topics in-depth in an actionable way.
They are meant as an addition to each chapter to dive in deeper into each topic. Over the years I fixed some links or added/removed some tools.
1. Preface
TOOLS:
Namecheap.com [Aff]
Media Temple’s Managed WordPress Hosting
http://mediatemple.net/webhosting/wordpress/ [Aff]
WordPress SEO by Yoast
https://yoast.com/wordpress/plugins/seo/
RESOURCES:
SEO 2.0 – Digital Asset Optimization by Lee Odden
http://www.toprankblog.com/2007/06/digital-asset-optimization/
Top 10 SEO 2.0 Definitions
http://seo2.0.onreact.com/top-10-seo-20-definitions
Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?
http://www.chrisg.com/where-should-your-blog-live-integrated-subdirectory-domain-or-subdomain/
2. SEO 1.0
What Is SEO / Search Engine Optimization?
https://searchengineland.com/guide/what-is-seo
Introduction to Social Media Optimization
http://www.searchenginejournal.com/introduction-to-social-media-optimization/182/
Link Baiting
http://www.stuntdubl.com/2006/02/13/linkbait-2/
2.1 Indexing
TOOLS:
Google Search Console
https://search.google.com/search-console
RESOURCES:
What is HyperText
http://www.w3.org/WhatIs.html
Google’s 200 Ranking Factors: The Complete List
http://backlinko.com/google-ranking-factors
2.2 Keywords
TOOLS:
Google Trends
https://www.google.com/trends/
SEMrush
http://www.semrush.com/ [Aff]
Ubersuggest
https://app.neilpatel.com/en/ubersuggest/
RESOURCES:
Who is Your Competition on the Web?
http://seo2.0.onreact.com/who-is-your-competition-on-the-web
Other Bloggers Are Not Your Competition
http://www.johnchow.com/other-bloggers-are-not-your-competition/
Why Linking to Other Blogs is Critical
http://www.copyblogger.com/why-linking-to-other-blogs-is-critical/
2.3 Inbound Links
TOOLS:
Moz Link Explorer
https://moz.com/link-explorer
RESOURCES:
Authority and Trustrank
http://seo2.0.onreact.com/authority-and-trustrank
Quality Link Building: Editorial Links vs. Acquired Links
http://www.searchenginejournal.com/quality-link-building-editorial-links-vs-acquired-links/4717/
How I Got Authority Links from the Most Trustworthy Search & SEO Publications
http://www.massmediadesign.co.uk/blog/how-i-got-authority-links-from-the-most-trustworthy-search-seo-publications/
3. SEO 1.0 vs SEO 2.0
RESOURCES:
Facebook and YouTube Rise To The Top Most Search Keywords for 2010
https://tubularinsights.com/facebook-youtube-most-searched-keywords/
SEO vs SEO 2.0
http://seo2.0.onreact.com/seo-vs-seo-20-top-15-differences
4. SEO 2.0
TOOLS:
RESOURCES:
7 Ways to Write Super Catchy Headlines
http://blog.hubspot.com/blog/tabid/6307/bid/20567/7-Ways-to-Write-Super-Catchy-Headlines.aspx
This Title Doesn’t Work.
https://medium.com/seo-for-adults/8669692218f9
Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy
http://seo2.0.onreact.com/readability-advice-lorem-ipsum-yourself-im-not-a-dummy
4.1 Community & Tribe
TOOLS:
RESOURCES:
Participation Inequality: Encouraging More Users to Contribute by Jakob Nielsen
http://www.nngroup.com/articles/participation-inequality/
How you know when you’ve created a successful community by Douglas Atkin
http://wordofmouth.org/blog/how-you-know-when-youve-created-a-successful-community
The Ultimate Guide to Building Your Tribe
http://paidtoexist.com/tribe-building/
The first few chapters deal mostly with old school SEO or rather the history of SEO. Expect more advanced aspects to come later on.
Remember that as always you just need to select the text, link or image to share it on your favorite social media site!
Thank you for sharing your favorite tools. I’ve heard a lot about Google Trends reading articles like https://kparser.com/google-trends/ They write we may even “predict” the future intents of our potential customers and understand their behavior using this tool. Really, I’m so impressed by the opportunity to see keywords’ volume in dynamics. Thank you, Google, for sharing your data with us.
Thank you for the heads up but sadly our tool hasn’t found anything. I get “0” suggestions for [seo].