Quick & Dirty SEO or Quality Optimization?


Last week I went to the barber. Actually she’s a female barber so should I say hairdresser then? I paid 25 Euro for approx. 45 minutes. That’s quite but not very expensive. A haircut for a man costs 8 to 40 Euro here and takes 1o minutes to an hour usually unless you like the really fancy stuff.

I not only paid 25 instead of 8 Euro I also waited three weeks to get an appointment with my hairdresser.

Usually you can just “cut and go” with many cheap barber shops

but I chose to look like a hobo for three weeks as I needed a haircut badly already three weeks earlier. My wife is always short of filing for divorce and people on the street almost give me money for looking that desperate.  I’m always late when it comes to cutting hear.

Now why the hell do I wait so long or pay more than elsewhere? Don’t get me wrong, I’m quite a frugal person. I’ve even tried several of the “cut and go” 10+ Euro barber shops. I’m not a snob either. I went once or twice to the 40 Euro barber but wasn’t satisfied with the results.

I always go the the same hairdresser whenever I can. She’s my favorite for several years now. I remember when she worked for someone else 5 or 6 years ago. She then moved on to open her own barber shop, she did open it with another hairdresser. I followed her to the new location. By now they are 5 I think. I still stick with her even if the others can a more timely appointment.

Why do I tell you all this boring crap about hairdressers in an SEO blog? Well, last week I got an email from someone representing a British language school wanting me to work for them. I get a few offers like that per week and I basically can’t even reply them. I don’t have the time.

Client work and my own projects plus family life are enough for an eight days week.

From time to time a project or client sounds interesting so that I reply anyway. I did last week. It took me one hour to send the guy a more or less sound offer. I shouldn’t have bothered though. He wanted German and Polish SEO and just sent me the English keywords to be “translated”.

Of course you can’t simply translate keywords. Also I always perform my own keyword research, even if a client sends me a list of keywords. Clients almost always err when it comes to best keyword combinations. Clients can do SEO as much as they can do design themselves. In the case of web design they can for a bigger logo, when it comes to SEO they want bigger keywords.

Now this guy was too stingy to pay me 4h keyword research (which is the absolute minimum) per language and he stated that the other SEOs already send him the translated keywords in their offer. He was willing to invest in just one hour per language in keyword research.

The older I get the more moderate I get. I didn’t even get angry. I didn’t cry. I almost laughed. I didn’t write him to go to hell and stop wasting my time. I was very polite. I only wrote him that I don’t offer “quick & dirty” SEO. I offer quality optimization.

How do you want to build a stable house if you are not willing to pay for a decent foundation?

Without proper market and keyword research your SEO project is broken from day one.

Now I will explain the barber story above. I’ve been to the “quick & dirty” barber shops a few times. It never really worked well. Either I looked bad from the start, or a few days or weeks later. Once a cheap hairdresser did quite good work but next time I went there she wasn’t working there anymore.

A few weeks ago I wrote that SEO is a craft. SEO is similar to cutting hair in a way. A good hairdresser isn’t necessarily quick and dirty. It takes time and money. You have to wait longer and pay more to be satisfied with the results.

When you pay for quick and dirty you get quick and dirty.

Whether it’s a haircut or SEO. Even if you’re very lucky and you pay for quick and dirty and you get quality you won’t be as lucky the next time.

I only serve a few clients and I work for years with most of them.

What you certainly shouldn’t do is approach a quality SEO practitioner and ask for quick and dirty SEO.

I don’t like huge corporations so I don’t charge 500$ an hour like many of the top SEO experts do. So my services are affordable. Still: you wouldn’t ask a barber for a “bad haircut” either, would you?

* Creative Commons image by a4gpa