How Relationship Building for SEO Works Without Link Begging

It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…

Here Comes the Future: Teaching Social Media

“Here Comes the Future: Teaching Social Media” is a contribution by Dustin Verburg. I added the teaser image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…

Idiotically Simple Ways to Make Your Crap Content Stand Out

Everybody knows you have to create great content to survive so you have to compete with millions of others who are creating and promoting content.

A Simple Content Strategy for a Business Blog

* Even after 20 years of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Does it even matter how often you blog or rather…

Content is Tyrant: Is it Publish or Perish for Everybody Now?

* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…

How to Use the Google Disavow Tool for NOT Against Negative SEO

* Google created the problem of so called “negative SEO“. How? By taking “manual action” on inbound links webmasters have no control over. Instead of just discounting “unnatural links” pointing to your site Google will make you responsible for them!…

Do Social Media Conversation, Engagement & Sales Suck?

* Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…

Readability Advice: Lorem Ipsum Yourself! Design Content!

* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. One day I asked a blogger to improve his post readability. Why? Otherwise my…

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of Web…

Social Updates You Need to Build an Audience!

 * Are you into blogger outreach and relations? I do it for clients. When I start I often have to explain what it is. The most important thing is the value proposition I said last time. On the other hand…

Advantages of Google-Free Blogging

* OK, I really got fed up and one day I banned Google on this blog. You will believe what happened next! In sheer numbers I got far less “traffic” of course. Often traffic from Google is not desirable though….

What is Your Value Proposition and How Do You Present it?

Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of every business website or even online interaction! It’s the value proposition. I’ve been doing a lot of blogger outreach…

This is Why Google Search is Bad and What Engine to Use Instead

Do you think Google sucks? I’m not a big friend of Google search either. In this post I reflect on how bad the Google search experience is nowadays. To solve the problem I will suggest a better alternative or rather…

What Guest Blogging and Blogger Outreach Are Actually About

Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…

Steal This Blog! SEO2.blog Uses Creative Commons License

* For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…

Giving All Your Great Content to Google for Free? Suicidal?

* One day I chose to block Google search on this blog. Some people considered me nuts. After all it sounds like blog suicide! Why would someone decide to block Google traffic? It’s especially an unexpected move for a site…

How Do You Attract Visitors Instead of Traffic to Your Site?

* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. This time I’d…

Google Alternatives: Search, Mail, Analytics, Docs…

* One day I banned Google search bots on my blog. After that I felt more confident about becoming independent from Google. You don’t have to be a minimalist self improvement guru who wants to live a perfect life to…

50 Ways to Make the Web a Better Place

Popularity Comes From People When people want to get popular on the Web they often have the popularity itself as a goal. What’s wrong with that? In reality true popularity beyond fame is just a by-product of doing the right…