What Does the SEO Acronym Mean Actually? Even in 2023 many people will still wonder what the SEO acronym means. I can’t blame them. SEO or Search Engine Optimization as most people refer to it is still hard to fathom…
* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…
* Are links unnatural or even dangerous? The Web is built upon so called hypertext. Why is hypertext called hyper in the first place? Isn’t it just text published on the Internet? The hyper-aspect stems from hyperlinks. It’s not because…
* This post is not about killing cute animals. I’m not just an ethical SEO, I’m also vegan. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates…
* One day the most important topic on the Internet was the unexpected demise of Google Reader. It was a popular tool to read and share content from blogs by subscribing to their so called feeds. Why did it matter?…
Do you look for a feed reader? This is a list of those I think are the best ones. These feed readers work on Windows, Mac and Linux. The Web-based feed readers also work on mobile devices without the need…
Google recently released an “interactive infographic” titled “how search works”. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…
* Is blogging a good career choice for you? Is it even worth it? You can blog like you go to work. Then it’s like a 9 to 5 job. You can blog with passion. Then it’s like a love…
* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…
The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the ongoing “content is king” and “content marketing” hype is that it focuses on the…
A content muse is someone who manages to inspire others by inventively sharing other people’s content! I’ve already used the content muse approach as a prime example of advanced content curation techniques. You don’t have to be a gifted writer!…
* In recent years a new kind of debate has been taking place online. It’s about content length. The longer the better it seems. Why? The main point of the content length debate is that – let me summarize it…
SEO 2.0 goes responsive web design with the free WordPress theme Origin by AlienWP. I kept my last theme for about 5 years by now and would even have sticked with it but it didn’t display properly on smartphones and…
When you work in blogging, social media or search you probably know what I mean: You got to be an Internet addict and to socialize online all the time to become even modestly popular. What about the productivity though? Doesn’t…
* I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one….
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
One fine day my online friends Patrick Altoft and AJ Kohn were mad at Smashing Magazine for not getting SEO. Why? The popular Web design blog published an incisive piece misrepresenting search engine optimization under the ominous headline “the inconvenient…
After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
* In the past I already focused on influencers: Who are they? How did they get there? Who cares! At the end I concluded that most of us are not influencers by design. Today I want to focus on what…
Influencers are the new elite of the Internet age. We all want to connect with them! Don’t we? It’s not just that. We all want to become influencers. Instagram is the site that has pushed the influencer hype to new…
