Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There are…

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

Quality Sites Are the New Links and Santa Exists

According to Google and Search Engine Land the decades old practice of link building has just been replaced by “building quality sites”. No, that’s not a joke. This is official: “In general, webmasters can improve the rank of their sites…

Proxima Nova Webfont: One of the Best Fonts for Body Text Readability

Last time I’ve written about how Microsoft made the Web ugly and how so called webfonts are probably a solution alas a difficult one. Only some webfonts work for body text – not just headlines! This time I want to…

When Slow Corporations Take Over Swift Startups

* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the…

Reshare This if You Love Your Mother!

I know that today is not Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled to…

How Microsoft Made the Web Ugly & What to Do About it

* This is a sad story with a happy ending about the way Microsoft has made the Web ugly and what to do about it. You have to act now though or you lose readers and customers. In a more…

Where Did All The Search Traffic Go?

* BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

The SEO Acronym Definition and How to Fathom it Without Being a Geek

What Does the SEO Acronym Mean Actually? Even in 2020 many people still don’t know what the SEO acronym means. I can’t blame them. SEO or Search Engine Optimization as most people refer to it is still hard to fathom…

Simplicity

* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is hypertext called hyper? It’s not because of all the hypes we witness on the Internet. The…

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. When it comes to search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you…

When Will Google Sunset Search?

* One day the most important topic on the Internet was the demise of Google Reader. It was a popular tool to read and share content from blogs by subscribing to their so called feeds. The Side-Effects of Market Domination…

The Best Free Feed Readers for Windows, Mac and Linux

As I am probably not the only one to look for a feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom) feeds…

Billions of Sites Subject to Manual Penalty by Google

Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…

Blogging at Night

* You can blog like you go to work. You can also do it with passion. I’ve been blogging here with passion for a while.   How to find out whether blogging is for you Then it turned into work…

Training in Winter

* I have started training parkour some time ago. It made me not only 200% healthier over the recent years – I feel 10 years younger by now. Parkour also inspired me in other areas of life. I’ve already coined…

What’s Your Message?

The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the ongoing “content is king” and “content marketing” hype is that it focuses on the…

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