SEO Speak Translated: The Real SEO Glossary

* In the SEO industry agencies, experts and even bloggers have adopted a special mode of speech not to say slang that might be misunderstood by outsiders like clients, website visitors or the general public. To help you understand what…

As I mentioned earlier, great website design is one of the main pillars of new school search engine optimization. Many agency sites still look ugly though or have a mediocre user experience. What sense does it make to be #1…

Do you read tabloids? What kind of newspapers do you read offline? Are you rather the New York Times or the New York Post type? To make the comparison more obvious: Are you rather a The Independent or The Sun…

I am still overwhelmed by the global impact my “new SEO” article had. Links and translations from all over the world still pour in. Some of the most influential weblogs out there linked my post and even this blog here….

SEO Life Guards: They Sent Beautiful Pilgrims After Me!

This is a really tough moment for me: I just can’t disagree with beautiful women. The case is even worse as it is not only a beautiful woman I have to disagree with now, she is also a pilgrim! You…

After two weeks of blogging at SEO 2.0 I already found several like minded people with outstanding blogs I have never before heard of. Some of them are pretty new, others are just too good to become well known as…

My article “10 Steps to Success on the ‘Net Without SEO” over at Google Blogoscoped sparked some debate. Among others one guy asked me whether it makes sense to create “another SEO blog”. Of course it does not. Do not…

Rumors spread for weeks by now say that the way of checking so called supplemental results many of us in the SEO industry used has already or is going to disappear. The old method still works for me though, just…

11 Examples of SEO 2.0

* Why explain what something is when you can give examples of it? Here is a list of SEO 2.0 examples in no particular order. Link bait done right is very SEO 2.0 Reputation management also is WordPress is as…

Multiplayer Word Association Game

Human Brain Cloud is a “multiplayer word association game” that I am addicted to for some days now. I am not the only one as their servers experience outages again and again. Via¬†Google Blogoscoped.  

Quit SEO, Use WordPress

Before WordPress webmasters had to do “on page optimization”, they had to care for things like “search engine submission”. With WordPress they can quit SEO in those cases. Even “link building” with WordPress is not the same as before. With…

Link Bait Sucks – People Are Not Fish

* OK, link bait sucks predominantly as a term but not completely as a tactic. Nonetheless there are certain aspects of link bait that really make this technique obnoxious in some cases. No wonder then, that people on social media…

The Only 5 SEO 2.0 Blogs You Need

* There are numerous of SEO blogs out there. Most of them stick in the past though and focus predominately on technology and meeting Google’s demands. With SEO 2.0 the world of search engine optimization has substantially changed. Only a…

DoFollow: Spread Link Love

* SEO 2.0 is about link love. Thus I installed the fabulous DoFollow plugin for WordPress. To prevent link rape by spammers links from one-time drive-by commenters don’t get their nofollow attribute removed. This is the perfect tool to encourage…

1. John Doe Digg users almost never make it to the front page 2. Digg is English only 3. Digg exploits user generated content without giving back anything 4. Digg censors 5. Digg front page stories will crash your server…

While the term SEO 2.0 is not new, those who already used it define it in various differing ways. Before I bring up my own definition of SEO 2.0 I want to create an overview of what others say. 1….

First lesson of SEO 2.0: You do not need to read Matt Cutts’ blog. I never do unless someone points me to a post that in most cases just confirms what I knew, read or thought before. Why? Let me…

Black and White WordPress Theme for Business Blogging

* When I started this blog in 2007 I had partnered with a designer who created a lovely black and white WordPress theme. Sadly he discontinued the theme support after two years. I switched to another one with a strategic…

SEO Is Dead! Long Live SEO 2.0!

* SEO is dead! Long live SEO 2.0! I’m sick and tired of Search Engine Optimization. Well, many people are, you might argue. But with me, it’s different. I am a search engine optimizer myself and I won’t quit but…