Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…

Most people apparently think social media services based on User Generated Content (UGC) like YouTube Facebook Instagram are outright idealistic endeavors built for the benefit of humanity. Yet they are not. They are about business and making money. The question…

After Blogging Success: New Frontiers

Success as most people define it (popularity) has one disadvantage: once it’s there, you take it for granted and get bored! With search, social media and blogging success becomes routine Then you start to look for a new frontier. Especially…

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk vs Modern SEO – Competition vs Cooperation

Steampunk is a popular trend among what we call retro future, or future of the past. It’s very popular among the DIY crowd. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian…

If your blog isn’t getting as many visitors as you’d like, you need a quick lesson in how people read on the Web – they don’t, they scan. With millions of posts to choose from, people are looking for the…

101 Blog Posting Ideas

This is my post #101 on SEO 2.0. When I started this blog, I had almost no clue what to write about, just some vague ideas. In fact I thought that SEO is such a boring topic and this niche…

Do Not Read This Reverse Psychology Primer for Bloggers!

What the heck is reverse psychology? It’s getting someone to do what you want by asking for the opposite! It can be a neat trick, if done well. You’re reading, right? So how can bloggers employ reverse psychology? Examples of…

There are plenty of specialized social media communities by now. Sadly most of them poorly customized applications with no users. Yet some of them really rock and provide great niche news with a real user community behind them. So here…

The Day Google PageRank Died and Why

Do you remember Google’s PageRank named after founder Larry Page? Maybe you have seen the little green bar in the Google toolbar that represented it on a scale from 1 to 10? October 24th, 2007 marked the day when PageRank…

In case you offer SEO for clients like I do, after some years you see several kinds of patterns. My nerves get sometimes a little strained with some and I guess I am not the only one. Other than that…

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

I was just playing around with Web analytics tools and happened to click on my Compete.com stats. There I realized that my traffic increased by 11259.7% (no mistake here) compared to a year earlier. In fact I did not believe…

Google needs SEO to rank in Google! Why? Let me explain. I read numerous posts about the Google optimization parody “What if Google had to design their user interface for Google?”. It’s both funny and sad and that’s why the…

The Best Green Blogs for a Better Future

* Do you want to live in a future where this planet is still habitable? Yes, me too! How can we get there? Some people are writing about it all the time. Who are they? Bloggers! These are the best…

20 Ways to Get Legit Paid Links Without Getting Penalized

Getting links is like getting laid. You can pay for sex or you get it for free. When you are very attractive you have no problems. You have to pay when you are ugly boring shallow Still there are lots…

Blogging Inspiration: How to Embrace Creativity!

Many bloggers write about the so called “bloggers block”. It happens when a blogger just doesn’t know what to write or lacks the motivation to do it. Do you lack blogging inspiration? Truly creative people do not experience bloggers block…

Blogging Advice: How to Tell Google that You Blog

Google and its bots are stupid. They are not C3PO or R2D2 from Star Wars! They’re morons! Saying it in less offensive words: Google is disabled. It’s the proverbial Blind Five Year Old. Despite all the hyped “artificial intelligence” Google…

100+ Feed Subscribers in 10 Weeks! How to Count Them?

The SEO 2.0 blog reached 100 feed subscribers after roughly just ten weeks of existence. At least 100. How do you count them? Unless you have a newsletter or “list” and they subscribe by mail it’s hard to find out….

Some of my favorite SEO bloggers started a meme and one of them asked me to jump on the bandwagon and devise a Google wish list. I like them so I wanted to take part. On the other hand I…

Hail the Returning Visitors and Subscribers!

A few months after launching this blog the biggest single visitor number of SEO 2.0 was not a social site, Google or any other referrer. My main traffic source became the “direct traffic” crowd as web analytics tools call it….