Interview With Myself
My name is Tad Chef of the world famous SEO 2.0 blog.
Now I present to you my first audio post*.
I call it an „interview with myself“.
Interviews are a vital way to make people disclose information they normally would not write down.
In the recent weeks I was interviewed twice via email.
Once by a blogger and once by an internet magazine.
An email interview has two disadvantages or drawbacks.
- You can not hear the voices
- The questions either have to be formulated before the interview and put into the email, or you have to email back and forth.
With chat like the one Skype offers you still won’t hear the voices but the action reaction time span is much shorter.
On the other hand: The replies are also shorter. It makes them sometimes too short. Thus a chat interview can be compared to an SMS interview.
Moreover beside the technical difficulties most interviewers do not use the medium interview right.
They waste most of it’s potential by just asking what they already think to know.
So they do not want to know what they don’t know before. They simply want to confirm their own ideas instead of asking for new ones.
So instead of asking me what SEO currently is about they will ask me about cloaking, keyword stuffing or paid links.
It’s boring. It’s boring for me and boring for the audience.
Therefore I will show you now how an interview should be done.
To make it easier for me to exemplify it, I will interview myself.
Yes, you got it right: I will interview myself now. The famous Tad Chef interviewed by the fabulous Tad Chef.
So let’s start our little Q and A session Tad!
OK Tad, I’m ready! How about you?
Perfect! Let’s go.
Q: What does SEO 2.0 really mean? What is it about?
A: SEO 2.0 or second SEO to make it easier to pronouce it is about the rebirth of search engine optimization.
The first SEO is dead, but the second SEO is alive and kicking. While the old SEO was about robots, the new SEO is about people.
Q: Wait a minute? Wasn’t white hat SEO always about writing fur humans not spiders?
A: Yes, but you still targeted mainly visitors form search engines like Google. So for instance you would use boring repetetive titles to rank high in Google and depend on the searchers to find you and then click your results for being the one on top.
Q: So does the new SEO not optimize for Google anymore?
A: Good question Tad! Indeed it does. Therefore it’s still called SEO, but it does the other way around. You optimize for the people and because the people love it Google will probably love it too. Somehow as a side effect.
Q: Tad, that does not sound very revolutionary to me. So what’s really the 2.0 about it?
A: Great question Tad. The new thing about it is that as soon as it works, and people swarm to your site via StumbleUpon for instance, which btw. is the best traffic source for bloggers right now, you quickly realize that you do not depend on Google for traffic. At least as a blogger StumbleUpon is the traffic source of choice for you. Even small niche social news sites like Sphinn bring more traffic to my blog than Google search does.
Q: So do you say that you don’t care for Google anymore?
A: In a way, yes Tad. On the other hand I was an SEO for too long not to care, but indeed it’s a waste of time, looking up the 30 Google referers a day. While you get 300 or 3000 visitors from StumbleUpon.
* Sadly the quality of the audio file was not good enough to post it.
What a wonderful interview. You are so lucky to have interviewed THE Tad Chef!! I’m a huge fan. ;-)
lol. Nice post.
Its amazing how you are getting up to 3000 stumble upon a day. That would be kind of impossible if you are just getting search engine traffic with the time and amount of pages you have on this blog.
So – here’s the goss.
When I got to San Fran, I needed a really great recording tool for Tech Talk. I rang KFOG (cool radio station in San Fran), talked to their tech guy and he said – go check out the Edirol (by Roland) R-09.
If you want to do audio – and you should because it would sound brilliant – check it out.
Fantastic sound (about $300) and cool features – but – one problem. The plastic cover that goes over the USB & card slot is cr*p. Hard to open (you think you’re gonna break it each time you use it – it doesn’t, but still)so but for that – the thing is amazing. I’ve used it to record interviews that go to air on radio in Oz and it is great!
Thanks Shana, you’re my first groupie. Now I feel like a social media popstar!
david: Of course the 3000 referers only to those days where I get popular on SU, happened only a few times by now. Nonetheless, it’s much more than Google delivers, at least 5*. Also Google has a much higher bounce rate than SU.
Lidija: Thank you, looks professional really. It’s just partly the equipment though. I haven’t done an interview for a yaer now so I forgot how it works, I was just too loud…
Next time it’ll work out ;-)
This is a really eye opening interview, Its amazing how you are getting up to 3000 stumble upon a day. That is a target for me to aim for