How to Blog: 7 Writing for Blogs Guidelines that Define Blogging

Many people just don’t get the differences between websites and blogs or more specifically between news sites and blogs.

You can have a WordPress based site posting daily the latest news and it still won’t be a blog.

How to blog then to really make your WordPress publication a blog? That’s easy once you acknowledge and put into practice the 7 writing for blogs guidelines that define blogging.

A blog needs to be…

What character does the SEO 2.0 blog have? It’s daring, humorous, interdisciplinary, visionary, radical.

I’m not sure whether everybody does feel the same about the it but at least these were the first 5 things that came to my mind.

Do you have some adjectives to describe your blog? In case you don’t or they sound more like “average, just another WordPress blog, bleak” you should change something.

A blog needs a distinctive character – a recognizable voice. It’s not necessarily the character of the blogger. SEO 2.0 is just part of me.

The writer of a blog should always write what s/he thinks. Not what a company thinks (it does not in the first place) but what you, the blogger, like or dislike.

Only God is objective. Thus embrace your subjectivity and write from your own point of view. Express your opinions. Do not write as if you know everything.

A blogger is a human being, thus imperfect and that’s fine. You blog quickly and thus you often make mistakes.

That’s fine too as long as you react to people who point out issues and you correct the mistakes you made.

When your blog sounds as if a whole PR department has worked a night to devise a posting you should rather write press releases. So a blog thrives with imperfection.

While blogs, especially corporate and business blogs often are dealing with business and there is nothing wrong with “making money blogging” the nature of the blog or the blog posts themselves is non-commercial.

The blog post itself can’t be a sales pitch. When you want to sell something, even in a blog post, the article must contain something useful for the reader.

People read most blogs because they like the person behind them or the team when it’s a group blog. They appreciate the people behind the words.

There are plenty of “blogs” where a bunch of no-name badly underpaid editors fill WordPress sites with content. This is not blogging.

When you can’t recognize or imagine a person behind a blog it’s not a blog it’s a news source at best. A blog needs a personal voice.

If you applaud just about everything nobody will trust you. This applies also if you will leave out everything that’s negative.

Even self improvement blogs will deal with negative aspects of life. You do not have to negateyourself but yo can’t sweep everything under the rug.

You need a critical approach to things. Tell people when something’s wrong. Don’t be afraid to show your vulnerability. That makes you human!

Humor, colloquial expressions or off-topic posting are part of blogging. Without them your blog becomes an official website. A blog must be informal to some point.

Or it should be 10% informal so that it does not get too sloppy. Nonetheless blogs are informal and not 100% earnest. Do not just talk business all the time.

Now said that I bet I forgot some other important factors but I prefer the number 7 to, 8, 9 or sometimes even 10 (less work ;-).

In case you you think I forgot the most important blog writing guidelines prove me wrong in the comments.

Last updated: November 13th, 2017.