Imagine your business depends on a black box corporation like Google! What then?
You have to learn to read between the lines.
Thus I explain how Google really works! It’s no joke!
You may not hear about it in the news or read about it in the latest press release.
Yet this is how Google works behind the scenes.
We don’t really know Google’s secret sauce. Here’s a taste!
Secret? Are you kidding me?
OK then. How secret is secret?
Is this some kind of practical joke? Why do you ask?
Are you spying for the Russians?
Well. Not really. It’s not about secrets in the CIA sense.
These are open secrets. You only have to open your eyes to notice.
Believe me, I’ve witnessed it over the years more often than I would have liked to.
Following the news about Google is often truly frustrating.
The list covers mainly four topics:
- ethics
- privacy
- website optimization
- and Google panalties.
I added some links where the rules might need some context to grasp them.
Ethics
1. “Do no evil” – This was Google’s unofficial legacy motto.
Unless money is at stake and nobody watches of course.
When someone watches do it anyway.
“We have enough unpaid tax money to pay for penalties.”
2. “Don’t like our corporation? Go away!”
You can always use these other competitors’ services who are much worse.
3. Come on, your computer, iPhone and your sneakers are Made in China!
So what’s the problem with Google China?
4. We do not censor!
We just remove questionable material others asked us to remove!
Especially when it comes to dirty words like “anal sex” and “democracy“.
When a judge says so he’s a radical!
You always can use a different product!
Even though we dominate the market.
Move along punk!
Privacy
6. The friendly brother is watching you!
We only use your data for your own good!
You get better ads.
7. The more free Google services you use the less free you are.
You are trapped within our filter bubble!
8. Google has got your data!
And we respect the local laws, so if the police calls…
We will of course obey the law.
When it hurts our business we won’t btw.
9. We own your Google documents!
Didn’t you know?
Read the ToS next time.
10. We know everything about your website!
And we’ll tell the competition about your keywords.
Just check Google Trends!
Website optimization
11. The more you try to fulfill Google’s wishes on your website
…the less it’ll work in the long run!
12. Once you managed to gain a good position in Google’s results…
Google will change something and you drop back down.
13. To abide by Google’s guidelines you need to watch them closely!
Why? They might change any day!
14. Legit website optimization techniques…
…which were perfectly legitimate once…
…will be considered spam in the future.
15. Do you ask us how to optimize for Google?
We will reply that great content is it!
Even if you already have great content.
Or we call it helpful content and tell you yours isn’t.
Google penalties
16. The more you conform to Google demands on your website…
The more clutter you have to add!
17. Writing for Google is writing for robots.
Yet you have to write for people we will tell you.
18. Any way of gaining links for a better Google ranking is artificial!
Once we find out we will clamp down on it
19. What big corporations are allowed to you are not!
Who so you think you are!
20. You can’t call Google!
Especially you have been kicked out of the Index!
Unless you’re the BMW manager.
21. Paid links are only paid if you receive the money directly!
And when you tell others about it!
And they don’t point to Google sites or our partners !
22. We’re patriotic!
You won’t rank high in the US if your site is from India!
I assume this list of hitherto unwritten Google secrets is not complete!
Some aspects beyond ethics, privacy, website optimization and Google penalties are not covered at all.
Thus in case you work at Google and know the rest of them make sure to add them! Just ping @onreact.
Your name will remain strictly confidential.
I have Proton Mail for whistle blowers! Just write to onreact at pm.me
You can copy this article and spread it but please do it with an attribution and a link to this page.
The truth about Google must be uncovered!