Hey Marketers on Twitter: It’s NOT a Link List
It’s almost 2022 and business people still use Twitter the wrong way! Ouch!
I’ve seen this misteak [sic!] ever since I started using the service back in 2008.
Yet people want to learn the hard way, by making the same mistakes again.
So what’s wrong about using Twitter for business? Nothing! It’s about the how!
Many marketers simply automate Twitter and post every single link of theirs.
Marketers Gonna Market
Although I don’t call myself a marketer – I’m an optimizer – most people assume I am one. Thus all kinds of marketers follow me on Twitter.
I follow those marketers who – in one way or another – interact with me. I follow mostly people who
- react to my tweets elsewhere
- tweet my blog posts
- cover my topics
Thus far it’s quite simple. Now in the recent years many people in a way changed their mind and behavior. They also often automated link sharing.
Marketers stopped tweeting, they started dropping links. More than that, marketers started to drop links all of the time. They are way too many!
It’s not just that. Some marketers simply self-promote 24/7 by mindlessly sharing links to their own content.
How many links do you think I can check out on any given day? 3, 5, 10? That’s already optimistic.
How many of those articles you tweet I can read and recommend? Very few of the hundreds per hour.
What’s wrong with links and retweeting them?
Well, links in general are fine but on Twitter they
- interrupt the flow and the conversation
- take time to scan, read, share on social media
- make you exit when I follow another link in an article
In case you follow me you probably noticed a few things:
- I tweet only a few links per day or rather week by now, never more than 3 to 5 at once.
- There is a balance between my own tweets, @replies and retweets, something like 50/30/20 or 60/30/10 &
- When I tweet my own links I choose the best ones. I don’t promote my own articles all the time
You need to
- become choosy with links
- lead a conversation
- avoid cognitive overload
As a marketer you should be keen on
- gaining trust
- relative popularity
- follower loyalty
How to Gain Trust on Twitter and Beyond
You gain trust on Twitter and beyond by posting the right links, quality not quantity.
You become relatively popular, not the useless “million followers” kind of popular. How exactly?
You become popular among your preferred audience by being on topic and adding tweets regularly in a digestible number (more like dozens than hundreds).
Your followers develop loyalty when they get to know you.
You can achieve relative popularity by talking with the people who follow you, by
- following up
- getting involved
- helping people
SEO 2.0 on Twitter is about follower loyalty not sheer numbers. Remember that Twitter is not a link list.
As a marketer in the SEO 2.0 sense you don’t need a dumb mass of followers who barely scan your tweets rarely acting, you need a small group of die hard supporters.