Google Suggest Effects on SEO, Search Usage and Business
Who the hell is the Gossip Girl?
Google Suggest offers users possible search queries based on the number of searches and results.
When you start typing your search query Google suggest popular keywords or phrases to search for.
Ever since the SEO community has provided plentiful of possible effects that it will have on SEO or more broader search usage and business.
I haven’t made up my mind yet on that and time will show the effects, but I enjoyed the ideas my blogging colleagues had on Google Suggest’s impact, particularly these predictions:
To sum it up, Google Suggest does:
- Change searchers behavior towards pre-chosen keyword combinations and intercept the searcher before s/he even clicks on a search result
- It makes people search more words at a time
- It makes reputation management much more difficult e.g. suggesting “obama muslim”
- The long tail gets canalized, a few terms become more common whereas a large number becomes less visible
- People use less misspellings and typos
- There is much opportunity and there are new market niches here
Thanks everybody for your ideas! I assume that Google Suggest has a very big impact on daily business, not only in SEO.
This is a significant influence just like with Universal Search which is basically the new norm already.
Last updated: July 21st, 2017.
Looks like an excellent feature to Google. I did noticed that it’s only active on Google home page, once you are within a search it won’t give you the Suggest keywords.
lol gossip girl this is funny but yet mystery what to do with gossip girl within all those google pages though you compiled a nice bunch of useful links thumbs up for this one i am stumbling for this one :)
Isn’t it annoying how that thing pops-up all the time? I wonder if there is a pop-up blocker out there for Google Suggest. lol
^frank thats not a popup thats more like a drop down list and its not annoying it goes the way you type.
I’m sure that I’m not typical, but I only rarely use the suggestions. I am a very fast typist and it’s easier for me to just type what I’m searching for than it is for me to stop typing and select from the list.
Rarely, when I’m not sure about the spelling then I will use one of the suggestions.
I think that whatever optimizing that people do based on this, they should still keep in mind that there are plenty of people who will be typing in the search terms.