Findability

  • How to Optimize Websites for People? Use the Fire Up Approach!

    How do you optimize websites for people? I mean actual readers! Especially those who are suffering from chronic attention shortage? You need to make websites In short it’s “fire up” or FIRE UP as an acronym. “fire someone up –…

  • utm_source=crap: How Google Analytics Breaks Links + UX

    * Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…

  • * SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing“. You can optimize things without selling them on a market. SEO has progressed and advanced in…

  • * Why Explaining SEO Matters What Does SEO Mean? Yes, it’s Search Engine Optimization (originally)! Yet what does that really mean? Fixing websites for Google? Do you still wonder what SEO is about? This article will help you. You already…

  • * A shocking survey has yielded the following results: one in ten Americans considered HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means.…