The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

* In case you haven’t noticed yet I have a SEO 2.0 Web directory right here on my blog. What? A Web directory? In SEO 2.0? It sounds like a contradiction indeed. Aren’t directories either dead spammy useless? Well, not…

Do Usability Experts Still Fail Themselves on World Usability Day?

Do Usability Experts Still Fail Themselves on World Usability Day?

* In 2008 I celebrated my first world usability day by pointing out usability mistakes usability experts commit. Fast forward to 2010 and what did I see? They still failed. Now it’s another 5 years later and finally… they get…

CSS Tricks for Better SEO

CSS Tricks for Better SEO

* Are you optimizing websites? Then you probably know it already. It’s often really difficult to build websites for both users and Google. There are even two separate disciplines by now to deal with it: user experience or short UX…

How to Find a Tagline for Your Blog or Business Website

OK, you have a website. You have products or services you offer and/or actual content you publish as well. You have a brand name logo call to action in the best case (something like “subscribe now”). What’s missing? A tagline…

10 Blogging Mistakes Most Bloggers Make

10 Blogging Mistakes Most Bloggers Make

* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging for several years privately, then a few professionally and still do on several business blogs. By now I have made most mistakes you can…

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an excellent article about it – but the Wikipedia censors deleted it. I’m glad. I prefer to spread…

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

User and Search Friendly URL Design for Multi-Language Websites in 4 Easy Steps

* What an overwhelming headline! User and search friendly URL design for multi-language websites? What are you talking about? Let me explain. Then I’ll introduce to you the 4 easy steps you need to follow. One of the basic best…

Hey Marketers on Twitter: It’s NOT a Link List

Hey Marketers on Twitter: It’s NOT a Link List

Marketers market Although I don’t call myself a marketer – I’m an optimizer – most people assume I am one. Thus all kinds of marketers follow me on Twitter. I follow those marketers who – in one way or another…

7 Reasons to Hide Posts from Feed Subscribers + Front Page Visitors

7 Reasons to Hide Posts from Feed Subscribers + Front Page Visitors

A WordPress plugin that removes posts from the blog feed is what I’ve been searching for like forever. I finally was successful. I’ve found Stealth Publish. The official feature description is even more promising: “Prevent specified posts from being featured…

Change has come to WhiteHouse.gov – When will it come to your Website?

Change has come to WhiteHouse.gov – When will it come to your Website?

Image: Brick Obama by ~emeph Immediately after Barack Obama has been sworn in as the new president of the United States the Whitehouse.gov website has been relaunched. Some of the most important aspects of this change are: It has a…

The 10 Simplest Website Tweaks for Designers to Get More Clients

The 10 Simplest Website Tweaks for Designers to Get More Clients

Are you a graphic, industrial or web designer? Do you want your website to look good? Do you ignore, dismiss or forget findability and usability? Well, I can help. Designers often do not implement the simplest website tweaks for more…

Quick Guide to Social Media and WordPress Categories vs Tags

Quick Guide to Social Media and WordPress Categories vs Tags

* One of the most annoying issues on social media, both from a user and a webmaster perspective is the often faulty categorization by users. Many people mix topics and categories in a way nobody really can appreciate. Why does…

7 SEO 2.0 Methods Obama Used to Score on the Web

7 SEO 2.0 Methods Obama Used to Score on the Web

SEO 2.0 is a term that summarizes all modern methods of making a message heard online. It’s about getting found via search engines or any feasible way of reaching an audience by use of the Web. Typical SEO 2.0 methods…

The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions

The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions

* Every website or blog has a purpose, be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The worst enemy of the conversion is the bounce rate. Most people who visit your…

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

* I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Some people even commit…

The Most Annoying Social Media Mistakes

The Most Annoying Social Media Mistakes

Over the years and on many different social media sites I have seen the same mistakes over and over again. Please! At least try not to repeat these…

10 Usability Sins that Make me Bounce and Never Come Back

10 Usability Sins that Make me Bounce and Never Come Back

Bounce rate is the number or rather percentage of people who leave your site almost instantly after taking a quick look. People do not click or perform any other action on your site! Many people bounce due to your own…

The 10 Worst Findability Crimes Committed by Web Designers & Developers

The 10 Worst Findability Crimes Committed by Web Designers & Developers

* Web designers & developers often focus on web standards, table-less layouts or CSS effects like styled lists or sidebars e.g. All these things are perfectly OK unless they are executed at the expense of findability. Yet they often do….

Short URL Tools

Short URL Tools

What to do when you need short URLs (concise Internet/Web addresses or URL forwarding) for Twitter or elsewhere? Either you use the proprietary t.co shortener by Twitter itself or bit.ly where .ly stands for Libya to keep the fuss at…

Top 10 URL Design Failures of Famous Websites

Top 10 URL Design Failures of Famous Websites

Famous painting, image by Fabrizio Verrecchia, but no clue in the URL: https://unsplash.com/photos/bv60QyW78Os Do you know what the websites of the New York Times World Bank WordPress.com PHP.net and others have in common? Their Internet addresses aka URLs suck! Right…