Social Media Best Practices: How to Serve Audience Interests

Social Media Best Practices: How to Serve Audience Interests

* This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you…

Simple Ways to Use Universal Search to Appear on Top of Google

Simple Ways to Use Universal Search to Appear on Top of Google

Back in the days search was about the proverbial “10 blue links” that lead to actual results on third party websites. Not anymore. What happened? Universal Search! In this post I will show you some simple ways to use Universal…

Silly Marketers: SEO is for Kids

Silly Marketers: SEO is for Kids

* Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still in 2003. As if social media were something completely new…

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

Do you remember Matt Cutts? This famous cat blogger with the basic WordPress theme? He now works for the Pentagon on cyber-warfare. Yes, I know he is only famous because he worked at Google a few years and he could…

Sweetest Fight Ever: Hot Chocolate vs White Sugar

Sweetest Fight Ever: Hot Chocolate vs White Sugar

Do you remember how I defeated Lyndon of Cornwall SEO last time? Now he attempts a comeback on the link baiting scene. No chance man, White Sugar, formerly known as Mad Tad the SEO Destroyer is still the monarch! So…

It’s Magic: Content Creation and Link Building While You’re Away

It’s Magic: Content Creation and Link Building While You’re Away

During the holidays I was offline. Nonetheless my blog gained many new links and several postings have been published while I was on vacation.   Do blogs stay empty on holidays? Now as I am not a company but a…

All I really need to know about SEO 2.0, I learned in kindergarten

All I really need to know about SEO 2.0, I learned in kindergarten

A Guide for Online Leadership Photo Credit: Carf  These are the things I learned: Share everything Play fair Don’t hit people Put things back where you found them Clean up your own mess Don’t take things that aren’t yours Say…

Blogging for World Domination

Blogging for World Domination

Do you remember the early James Bond movies? There was always a bad guy mastermind in them. The one with the white cat? Blofeld was his name. Blofeld always aimed for global hegemony. Do you want to become a popular…

Quality Traffic? Treat Your Readers Like Human Beings

Quality Traffic? Treat Your Readers Like Human Beings

Orwellian Newspeak is everywhere nowadays. We speak about “collateral damage” “ethnic cleansing” “human resources” In search marketing we have also terms like these. You probably use them all the time! Are You Low or High Quality? Quality traffic is an…

10 Misconceptions Why SEO is Better than SMO Refuted

Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…

Why Social Media are Like Slavery and SMO Equals Abolitionism

Most people apparently think social media services based on User Generated Content (UGC) like YouTube Facebook Instagram are outright idealistic endeavors built for the benefit of humanity. Yet they are not. They are about business and making money. The question…

Interview With Myself

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk vs Modern SEO – Competition vs Cooperation

Steampunk vs Modern SEO – Competition vs Cooperation

Steampunk is a popular trend among what we call retro future, or future of the past. It’s very popular among the DIY crowd. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian…

With Blogging, Size Matters – If You Want Traffic

If your blog isn’t getting as many visitors as you’d like, you need a quick lesson in how people read on the Web – they don’t, they scan. With millions of posts to choose from, people are looking for the…

Do Not Read This Reverse Psychology Primer for Bloggers!

Do Not Read This Reverse Psychology Primer for Bloggers!

What the heck is reverse psychology? It’s getting someone to do what you want by asking for the opposite! It can be a neat trick, if done well. You’re reading, right? So how can bloggers employ reverse psychology? Examples of…

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

I was just playing around with Web analytics tools and happened to click on my Compete.com stats. There I realized that my traffic increased by 11259.7% (no mistake here) compared to a year earlier. In fact I did not believe…

20 Ways to Get Legit Paid Links Without Getting Penalized

20 Ways to Get Legit Paid Links Without Getting Penalized

Getting links is like getting laid. You can pay for sex or you get it for free. When you are very attractive you have no problems. You have to pay when you are ugly boring shallow Still there are lots…

100+ Feed Subscribers in 10 Weeks! How to Count Them?

100+ Feed Subscribers in 10 Weeks! How to Count Them?

The SEO 2.0 blog reached 100 feed subscribers after roughly just ten weeks of existence. At least 100. How do you count them? Unless you have a newsletter or “list” and they subscribe by mail it’s hard to find out….

Stop Link Building! Links vs Traffic

Stop Link Building! Links vs Traffic

Do you think that link building is the most important part of traffic generation nowadays? You may be right when you refer to website optimization for Google. You have other options though!   Link building or traffic generation? In the…

Why You Shouldn’t Read my SEO Blog

Why You Shouldn’t Read my SEO Blog

Have you ever read the Cornwall SEO blog? Me neither. Cornwall SEO Lyndon Antcliff aka Lyndoman offers just 19 reasons why you should not read his SEO blog. I can easily surpass that! Therefore I offer you not twice as…