10 Blogging Mistakes Most Bloggers Make

10 Blogging Mistakes Most Bloggers Make

* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging privately since 2003, then professionally since 2005! I still blog for clients! By now I have made most mistakes you can make as a…

Google Indexes Twitter Links

How to get indexed by Google? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does in certain cases. Of course Google can’t ignore…

The Freemium Business Model for Blogs

The Freemium Business Model for Blogs

While contemplating business models for my blog one idea has been the nowadays common freemium approach. Freemium means a basic free entry level product and additional premium features for more advanced users. It’s very popular with software. For example many…

Ignore SEO 2.0 Jobs for 3.5$/h

Ignore SEO 2.0 Jobs for 3.5$/h

Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…

Authority and Trustrank

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Blog Commenting for SEO and Exposure: More Than Dofollow Links

When I am blogging less I get also fewer visitors and thus fewer comments. In times like these I get more comments for the SEO benefit of it. Comments out of the sheer joy of commenting become rare. There is…

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…

Smart Ways to Influence Social Media Traffic

Smart Ways to Influence Social Media Traffic

With the meteoric rise of social media like Facebook, Instagram and Pinterest the rules for spreading your message online have changed. It’s no longer about simply optimizing content and building links for Google. Popular social media posts get substantial traffic…

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an excellent article about it – but the Wikipedia censors deleted it. I’m glad. I prefer to spread…

How to Engage on X-Twitter for Marketing Credibly

How to Engage on X-Twitter for Marketing Credibly

When I wrote about X/Twitter marketing for the first time it was a huge success! It became the most read by subscribers post on SEO 2 ever. More than 1k regular SEO 2 readers have read it within a week….

When Link Building Think Relationships not Technology

When Link Building Think Relationships not Technology

When link building many stingy webmasters only want inbound links. In contrast they don’t link out. They are even afraid that links from User Generated Content (UGC) – like comments – are draining their PageRank. Is your site authority leaking…

Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site

Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site

* Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…

Inspiring Positivity in the SEO Industry

Inspiring Positivity in the SEO Industry

One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…

10 Reasons to Follow Tad of SEO 2 on X-Twitter

10 Reasons to Follow Tad of SEO 2 on X-Twitter

ArchDaily is one of my all-time favorite architecture blogs. They once published a post called “5 reason to follow ArchDaily on Twitter“. Wow. Why didn’t I think myself of it? Yet the post itself seemed clumsy and the reasons were…

The Best SEO Strategy: Don’t Do SEO!

The Best SEO Strategy: Don’t Do SEO!

Unless you’re here for the first time you know that I’ve often written about SEO without SEO. What I meant was a new approach to search which basically goes beyond it or rather is organic. You simply build the best…

Stupid X-Twitter Misteaks [sic!]: It’s NOT a Link List

Stupid X-Twitter Misteaks [sic!]: It’s NOT a Link List

It’s 2023 and business people still make common social media management mistakes! They often use X-Twitter the wrong way! Ouch! That really hurts! Why? I’ve seen these stupid misteaks [sic!] ever since I started using the service back in 2008….

Blogger’s Block? How to Overcome Blogging Apathy

Blogger’s Block? How to Overcome Blogging Apathy

Do you experience so-called “blogger’s block”? Are you unable to write for some reason? I can help! Over the years my blog became repeatedly silent for a number of reasons – a rare vacation trip rediscovery of a vintage strategy…

5 Keys to X-Twitter Headlines

5 Keys to X-Twitter Headlines

X-Twitter headlines are about short striking descriptive tidbits. Why? So that they can spread virally quickly and frequently. First we had social media now we have X-Twitter. No joke. You don’t do social media optimization anymore. As a marketer you…

Simple Image SEO Best Practices for Google Image Search Traffic

Simple Image SEO Best Practices for Google Image Search Traffic

* It’s astounding how simple image SEO for blogs really is. How do I know? Let me explain! I’ve been ranking very high on Google Image Search with the images that illustrate my posts for many years. My images were…

7* Writing for Subscriber Heaven: More of the Same but Better

7* Writing for Subscriber Heaven: More of the Same but Better

After realizing once again that I don’t like writing for social media as much as I do right now I focused on ways of writing for subscribers and other regular visitors. In order to fulfill the needs of your regular…