How Social Networking Has Killed Digg and SEO 1.0
in 2007 I boldly predicted that social browsing services like StumbleUpon are the next big thing! Not only that! I extrapolated that they will kill the popular social news site Digg and SEO 1.0! Did they? No. I was wrong….
How to Find a Tagline for Your Blog or Business Website
OK, you have a website. You have products or services you offer and/or actual content you publish as well. You have a brand name logo call to action in the best case (something like “subscribe now”). What’s missing? A tagline…
Content Optimization: Publish Less – Polish More for Google
2022 was the year that content optimization went mainstream finally. Over the prior decade I haven’t published many new posts on this blog here. Nonetheless I have been spending much time working on it: polishing existing content instead of publishing…
101 Ways to Make Your Blog More Popular and Successful
* So you started a blog already? Then nothing happened? No wonder! By 2023 there is an awful lot of competition when you publish online! Don’t fret though! I’m here to help with blogs, social media and search! How Can…
Blogging vs Writing
* Is there a difference between blogging and writing? Yes, there is. More than one! What is the main difference between a blogger and a writer then? Read on to find out about it! Are You Just a Blogger or…
Search Marketing Standard: The Future of Print & SEO – Interview
The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…
Why People Hate Ads and Love SEO
* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them we…
Sometimes Success Lies in Moderation
* Blogging Often vs Publishing Only the Best Content For a while already I’ve been quite envious of blogs with a high posting frequency like Search Engine Journal Moz Hubspot They manage to post daily or even more often and…
How to Use LinkedIn for Business Networking: Marketing Resources
* Summary: This a a comprehensive list of LinkedIn marketing resources for business people of all kinds. This post will give you an overview of state of the art LinkedIn optimization best practices and enable you to use it properly…
Great Niche Communities for Bloggers, Business People and Web Entrepreneurs
Niche communities are one of the most important pillars of an SEO 2.0 appraoch to audience building. Only by taking part in niche communities you are able to deeply connect with your peers. These “engagers” you met in communities often…
SEO Tools: Why & How to Track Rankings on Personalized Search
Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…
SEO 3.0 – Hanging Out With the Hipsters
It has been already many years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. At least when it comes to SEO 2.0! No innovation. No next big…
Image SEO for Photographers and Other Visual Artists
Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…
The Best Way to Convert Visitors to Supporters is to Forge a Bond
In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…
The Simple Freelance SEO Guide
* How to thrive as a freelance SEO? This simple freelance SEO guide explains. It worked for me! I’ve been working as a freelance SEO since 2004. Before that I was a freelance Web developer. Thus I’m not new to…
Blog vs Dog 0:1
You might have wondered why SEO 2.0 has been so silent in recent years. One of the main reasons is a dog – a Border Collie and Shih Tzu mix. I got a puppy in early 2009 and it has…
10 Google Social Search Optimization Techniques
The new by default personalized search by Google is a big paradigm shift in SEO. I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…
12 Effects Google Personalized Search Has on the Web
Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…
How to Use X-Twitter Lists for SEO
X-Twitter allows you to organize accounts into lists using its Web interface. X-Twitter clients like XPro (formerly TweetDeck) also support lists. Everybody uses lists as if they were the best thing since sliced bread. The SEO community is as always…
Interview with SEO Rockstar & Personal Development Guru Glen Allsopp
Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…
