How Cool Web Design Leads to Shareability Failure
* Do you remember the nineties? I started “designing” and coding websites back then. In the early days of the Web most sites sucked. Later than changed luckily. Yet even on the modern Web some sites are rather flashy than…
Optimization is NOT “Just Marketing”
* Many marketers will tell you that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of marketing. I’m really tired of reading this cliché. There are two reasons for that: Optimization means improvement….
The Perfect Outreach Message Example
* One day an outreach message that I got has worked immediately. Why? It was perfect! It was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now…
The New SEO is About Creativity
* Sometimes you need someone to tell you what you think. I write so much and often I’m tempted to write longer articles than necessary. Content size seems to be a quality and ranking factor in recent years so that…
SEO is Alive!
When I started out this blog in 2009 years I said what nowadays is almost a running gag: “SEO is dead“. You could assume I am the most unlikely person to tell you that SEO is alive. Take a look…
Case Study: The Value of a Blog Post
Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why? Creating content vs link building At the same time they would gladly throw that same…
Broken Social Media: Anti-Social Sites vs Alternatives
* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. Don’t Waste Your Time – Move On! You not only waste your time…
How to: Broken Link Outreach Using an SEO Crawler
An easy to implement to succeed with outreach for SEO is so called broken link building. To do that you simply look up which links are broken on a third party site. Then you suggest your own resource as a…
Questions to Ask Before Each Project Starts
* So you are starting a new blog? Do you just consider buying a new domain? There are a lot of down to earth questions to ask! When? You have to ask the hard questions before you launch a website…
6 Years of SEO 2.0 Anniversary
Yes, it’s already 6 years ago that I started SEO 2.0, the blog you are reading right now. So this is an anniversary! The blog had a lot of ups and downs ever since and it has slowed down for…
The SEO Acronym Definition and How to Use Humor to Get it
What does the SEO acronym mean actually? Even in 2024 many people will still wonder what the SEO acronym means. I can’t blame them. It can mean many things yet on the Web it usually has to do with getting…
How to Kill Pandas and Penguins but NOT People
* This post is not about killing cute animals. I’m not just an ethical SEO, I’m also vegan. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates…
How Link Building Really Works for SEO – By Attracting Links
* I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one….
Are You Really a Content Marketer or Just an SEO?
After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
How Relationship Building for SEO Works Without Link Begging
It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…
Non-Google Link Building for Search Emancipated Optimization
* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…
How Do You Attract Visitors Instead of Traffic to Your Site?
* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. This time I’d…
Why I Banned Google on my Blog
I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”) blog to ban Google? Let me tell you the whole story below! The enthusiastic start of this blog…
Positive SEO Example Campaign to Take Part in
* What the heaven is “positive SEO”? Does it even exist? Is it even possible? Positive SEO happens when you push your “competition” in search results and beyond. That way you create a win win situation for all parties involved…
Is Positive SEO Possible? A Google Parkour Case Study
* When you read about SEO by 2024 you may still wonder: Is positive SEO even possible? Can the bad rep of SEO get even worse? Well, yes, most media coverage is focusing on the downsides of SEO already. Yet…
