10 Misconceptions Why SEO is Better than SMO Refuted

Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…

Why Social Media are Like Slavery and SMO Equals Abolitionism

Most people apparently think social media services based on User Generated Content (UGC) like YouTube, Blogger, Facebook or Pinterest are outright idealistic endeavours built for the benefit of humanity and not Social Media Optimization. Yet they are not. They are…

Interview With Myself

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk SEO vs Social Media, Competition vs Cooperation

Steampunk is a popular trend among what we call retro future, or future of the past. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian age. It looks great and thus people…

With Blogging, Size Matters – If You Want Traffic

If your blog isn’t getting as many visitors as you’d like, you need a quick lesson in how people read on the Web – they don’t, they scan. With millions of posts to choose from, people are looking for the…

Do Not Read This

Do Not Read This

Reverse psychology, or getting another person to do what you want by asking for the opposite, can be a neat trick, if done well. You’re reading, right? In 1975, Freddie Mercury wrote and recorded Bohemian Rhapsody, a song that ran…

Blog Clean Up, PageRank Lottery, New Focus

Hello Readers, There are some changes on SEO 2.0 to announce: Blog clean up PageRank lottery New focus On Saturdays there always was clean up day in my family when I was a kid. So I cleaned up my blog…

3 Way Link Exchange with SEO Spammers Is a Dead End

Dear Webmaster, I would like to express my interest in 3 Way Link Exchange with your website for our mutual benefit. Your website link will be placed on linkfarm.com or SEO-spam-directory.com I will add your link here: uselessguide.com/Internet_and_Web_Services/Search_Engine_Optimization/ OR blahblah.com/directory/Search_Engine_Optimisation_2/…

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

I was just playing around with Web analytics tools and happened to click on my Compete.com stats. There I realized that my traffic increased by 11259.7% (no mistake here) compared to a year earlier. In fact I did not believe…

20 Ways to Get Legit Paid Links Without Getting Penalized by Google

Women are like websites Getting links is like having sex. You can pay for sex or you get it for free. If you are very attractive you have no problems. When you are ugly, boring and shallow you have to…

100+ RSS Subscribers! Or How to Count Them

100+ RSS Subscribers! Or How to Count Them

SEO 2.0 reached 100 RSS subscribers! After roughly ten weeks of blogging. At least 100. AFAIK. 91 at Google and 9 and Bloglines. In case you subscribe using any other service (I use Netvibes for instance) say “yeah!” Come on!…

Does StumbleUpon Crack Down on SEO?

Does StumbleUpon Crack Down on SEO?

I was surprised to see that over at StumbleUpon 4 users reviewed my ode to the SEO community in this post and overall 12 stumblers liked it. Why was I surprised? I was astounded because I did not notice any…

20 Sphinn Stars Who Make the SEO Community Truly Great

20 Sphinn Stars Who Make the SEO Community Truly Great

Hey, there are just too many people on Sphinn I appreciate, so following the 3 favorite Sphinn users I did not know before meme is very difficult. Moreover I just don’t know anymore whom I noticed where, as I started…

Stop Link Building, Links != Traffic

Stop Link Building, Links != Traffic

Do you think that link building is the most important part of SEO nowadays? You may be right when you refer to SEO as search engine optimization for Google.   Link building or traffic generation? In the Google SEO world…

57 Reasons Why You Shouldn’t Read my SEO Blog

57 Reasons Why You Shouldn’t Read my SEO Blog

  Have you ever read the Cornwall SEO blog? Me neither. Cornwall SEO Lyndon Antcliff aka Lyndoman offers just 19 reasons why you should not read his SEO blog. I can easily surpass that! Therefore I offer you not twice…

International Social News Communities

I don’t use English social news sites like Reddit for a plethora of reasons. It’s not that I dislike the democratic model of voting content up. It’s just that Reddit and its audience is quite often obnoxious. The world is…

The Real Rules of Social Media Marketing Unmasked!

Glen inspired me. He wrote down some well known rules of social media marketing. This is a valuable post for sure! As I do not abide by any rules beside my own I remixed them so that you know what’s…

For Design, Usability and SEO Simplicity Is Key

Simplicity is key for design, usability or SEO. Their focus differs substantially yet they have one thing in common. Simplicity and simplifying the user interface aka website improves the overall performance. In SEO 2.0 we do not focus solely on search…

Mob vs Smart Mob: 7 Reasons Why StumbleUpon Traffic Is the Best Social Media Traffic

Mob vs Smart Mob: 7 Reasons Why StumbleUpon Traffic Is the Best Social Media Traffic

Do you think Reddit or Twitter and Facebook are the places to go nowadays? Never used StumbleUpon until now? You need to try StumbleUpon, both as a user and a webmaster. Users get highly relevant content that matches their preferences…

The Secret of John Chow’s Success Revealed!

As I always aim to surpass the best of the best I wondered for a while how John Chow managed to gain as much popularity on the Net. What’s the secret of his success? Well, now I finally found out!…