Are You Proud of What You Do? I Am. You Should Too.

Are You Proud of What You Do? I Am. You Should Too.

The perhaps most important factor at work, independent of industry or kind of employment, is pride. Are you sure? How that? You have to be proud of what you do in order to create value and be happy. Zen Buddhists…

3 Approaches to Reputation Management: Which One Do You Need?

In the past I acknowledged that reputation management is part of SEO 2.0! I never mentioned it again though since then. Reputation management was a relatively late term in search engine optimization and it was part of a large trend….

What is SEO 2.0? Add Your Definition Now!

Soon I will truly redefine SEO. Not just upgrade to version 2.0, I will redefine SEO as a whole! Thus I want to know how well my propaganda and brain washing techniques have worked until now. I want you to…

The 7 Pillars of SEO 2.0

The 7 Pillars of SEO 2.0

In order to succeed in a social media driven online environment website owners bloggers businesses have to take certain steps. These practical steps are based on a theoretical foundation with 7 main pillars. These 7 pillars of SEO 2.0 enable…

PageRank Superstition: 200+ Signals Are Not One Google Juice

PageRank Superstition: 200+ Signals Are Not One Google Juice

* There is no hidden Google juice that miraculously determines the ranking in Google’s results like some people still claim. It’s not 1998 anymore.   PageRank vs 200 ranking signals One day Google disclosed that about 200+ so called “signals”…

Towards a New Defintion of SEO

Towards a New Defintion of SEO

* I promised you a redefinition of SEO when I started this blog. In fact it’s still in the name of it. Where is it you might ask. Until now I delivered only an upgrade, a new version of SEO….

Enlarge Your PageRank!!!

Enlarge Your PageRank!!!

Click to enlarge! Oh, it doesn’t work? This is not a funny post. One day out of the blue a client of mine wrote me an angry email threatening to end our cooperation. Not any client, a client who has…

Simple Ways to Use Universal Search to Appear on Top of Google

Simple Ways to Use Universal Search to Appear on Top of Google

While many people still assume that SEO 2.0 is just a misleading term for SMO/M (social media optimization/marketing) it’s plainly put not true. In SEO 2.0 you still in many cases aim at search results in the broadest sense. One…

Silly Marketers: SEO is for Kids

Silly Marketers: SEO is for Kids

* Many marketers just don’t get it. Either they are plain ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still in 2003. As if social media were something completely…

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

Do you remember Matt Cutts? This famous cat blogger with the ugly WordPress theme? He now works for the Pentagon on cyber-warfare. Yes, I know he is only famous because he worked at Google a few years and he could…

10 Misconceptions Why SEO is Better than SMO Refuted

Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…

Interview With Myself

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk SEO vs Social Media, Competition vs Cooperation

Steampunk is a popular trend among what we call retro future, or future of the past. It’s very popular among the DIY crowd. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian…

10 SEO Client Archetypes to Beware of

In case you offer SEO for clients like I do, after some years you see several kinds of patterns. My nerves get sometimes a little strained with some and I guess I am not the only one. Other than that…

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

I was just playing around with Web analytics tools and happened to click on my Compete.com stats. There I realized that my traffic increased by 11259.7% (no mistake here) compared to a year earlier. In fact I did not believe…

Best Search Engine According to Google

Google needs SEO to rank in Google! Why? Let me explain. I read numerous posts about the Google optimization parody “What if Google had to design their user interface for Google?”. It’s both funny and sad and that’s why the…

Aaron Wall’s SEO Book Does Not Sell!

Nobody wants to buy SEO products. Seemingly nobody needs advanced SEO tools, an all-in-one SEO book, a versatile SEO software, the only one search marketing magazine that counts or worker owned green hosting with WordPress included. At least none of…

20 Ways to Get Legit Paid Links Without Getting Penalized by Google

Women are like websites Getting links is like having sex. You can pay for sex or you get it for free. If you are very attractive you have no problems. When you are ugly, boring and shallow you have to…

Blogging Advice: How to Tell Google that You Blog

Blogging Advice: How to Tell Google that You Blog

Google is stupid. Google is not C3PO or R2D2 from Star Wars! It’s a moron. That’s why optimizing for Google is often such a tedious task. Don’t believe me? Let me explain!   Is Google God? After all it know…

My Google List of Demands

Two of my favorite SEO bloggers started a meme and one of them asked me to jump on the bandwagon and devise a Google wish list. I like both so I will take part. On the other hand I do…