What Easter Can Teach Us About Search, Social Media and Blogging

What Easter Can Teach Us About Search, Social Media and Blogging

While I usually enjoy a short vacation on Easter I often can’t resist to think about SEO 2.0 with all its major parts search social media blogging I want to share with you a saying that kept popping up on…

Dofollow Blog Commenting Netiquette vs a Barbecue Party

Dofollow Blog Commenting Netiquette vs a Barbecue Party

* First off: The introduction of real links in comments via a “dofollow” plugin has been a huge success. I was even ranking high for both [dofollow] and [dofollow plugin] on Google.   My success with real links in comments…

Zen Master Seo-ing Singsun About SEO, Enlightenment and Authority Links

Zen Master Seo-ing Singsun About SEO, Enlightenment and Authority Links

Zen master Seo-ong Sangsun is the closest to my dream appearance Tonight I had a dream. In the dream Zen master Seo-ing Singsun spoke to me. I could even ask him some questions. I was also able to memorize some…

Top 10 SEO Myths V2

This is an answer to the article “Top Search Engine Optimization Myths” by United Worx a popular article which just show written a few years ago. It wasn’t valid anymore in some cases and thus I decided to update or…

SEO 2.0 for AJAX the Microsoft Way vs Best Practices

SEO 2.0 for AJAX the Microsoft Way vs Best Practices

SEO 2.0 is not my invention neither did I coin the term. Many used it before and many do without having read this blog. While my SEO 2.0 definition is still a little fuzzy it takes time to grasp the…

Are You Proud of What You Do? I Am. You Should Too.

Are You Proud of What You Do? I Am. You Should Too.

Image by CarbonNYC The perhaps most important factor at work, independent of industry or kind of employment, is pride. You have to be proud of what you do in order to create value and be happy. Zen Buddhists and other…

3 Approaches to Reputation Management: Which One Do You Need?

In the past I acknowledged that reputation management is part of SEO 2.0! I never mentioned it again though since then. Reputation management was a relatively late term in search engine optimization and it was part of a large trend….

What is SEO 2.0? Add Your Definition Now!

Soon I will truly redefine SEO. Not just upgrade to version 2.0, I will redefine SEO as a whole! Thus I want to know how well my propaganda and brain washing techniques have worked until now. So I want you…

The 7 Pillars of SEO 2.0

The 7 Pillars of SEO 2.0

In order to succeed in a social media driven online environment website owners bloggers businesses have to take certain steps. These practical steps are based on a theoretical foundation with 7 main pillars. These 7 pillars of SEO 2.0 enable…

PageRank Superstition: 200+ Signals Are Not One Google Juice

PageRank Superstition: 200+ Signals Are Not One Google Juice

* There is no hidden Google juice that miraculously determines the ranking in Google’s results like some bloggers claim. It’s not 1998 anymore. A few months ago Google disclosed to the New York Times that about 200+ so called “signals”…

Towards a New Defintion of SEO

Towards a New Defintion of SEO

* I promised you a redefinition of SEO when I started this blog. In fact it’s still the name of this blog. Until now I delivered only an upgrade, a new version of SEO. Yes, SEO 2.0 until now does…

Enlarge Your PageRank!!!

Enlarge Your PageRank!!!

Click to enlarge! Oh, it doesn’t work? This is not a funny post. Some days ago a client of mine wrote me an angry email threatening to end our cooperation. Not any client, a client who is with me for…

Simple Ways to Use Universal Search to Appear on Top of Google

While many people still assume that SEO 2.0 is just a misleading term for SMO/M (social media optimization/marketing) it’s plainly put not true. In SEO 2.0 you still in many cases aim at search results in the broadest sense. One…

Silly Marketers: SEO is for Kids

Silly Marketers: SEO is for Kids

* Many marketers just don’t get it. Either they are plain ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still in 2003. As if social media were something completely…

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

Do you remember Matt Cutts? This famous cat blogger with the ugly WordPress theme? He now works for the Pentagon on cyber-warfare. Yes, I know he is only famous because he worked at Google a few years and he could…

10 Misconceptions Why SEO is Better than SMO Refuted

Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…

Interview With Myself

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk SEO vs Social Media, Competition vs Cooperation

Steampunk is a popular trend among what we call retro future, or future of the past. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian age. It looks great and thus people…

30 Reasons Why Your Company Should Advertise on my Blog

After more than 10 years as a full time SEO consultant and 15+ years in online publishing and also 10 years business blogging I realized that I can really write about just anything to make it popular. It’s the fervor…

3 Way Link Exchange with SEO Spammers Is a Dead End

Dear Webmaster, I would like to express my interest in 3 Way Link Exchange with your website for our mutual benefit. Your website link will be placed on linkfarm.com or SEO-spam-directory.com I will add your link here: uselessguide.com/Internet_and_Web_Services/Search_Engine_Optimization/ OR blahblah.com/directory/Search_Engine_Optimisation_2/…