SEO is a Craft not a Science

SEO is a Craft not a Science

* There has been a backlash in the search engine optimization industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to treat SEO…

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

* It’s always fascinating to see how Google treats SEO techniques that have gone mainstream. Basically Google often uses filters on them. Of course many people out there abuse SEO techniques once they know they work. It’s often a race…

SEO Tools: Why & How to Track Rankings on Personalized Search

SEO Tools: Why & How to Track Rankings on Personalized Search

Actual rankings in Google Webmaster Tools (now Google Search Console). Here the query [seo blog] and the number of impressions for my blog. When it comes to SEO software many people in the SEO industry cry foul. Others try to…

Global Domination by Multilingual Marketing and SEO

Global Domination by Multilingual Marketing and SEO

This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…

Image SEO for Photographers and Other Visual Artists

Image SEO for Photographers and Other Visual Artists

Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…

The Best Way to Convert Visitors to Supporters is to Forge a Bond

The Best Way to Convert Visitors to Supporters is to Forge a Bond

In modern SEO we often encounter the term conversion (rate) optimization. It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor to a…

The Simple Guide to Freelance SEO the Succesful Way

The Simple Guide to Freelance SEO the Succesful Way

* I’d like to present you the simple guide to freelance SEO the successful way. This way works for me. I’ve been doing freelance SEO and business blogging for 10+ years now. Before that I was a freelancing web developer….

SEO for Parents: What Does Daddy Do?

SEO for Parents: What Does Daddy Do?

Dad and Baby by PedroCancion Last time I wrote about SEO and parenting I stressed that you need to be proud of what you do to be able to talk with your kids about it. That’s not just about SEO….

10 Google Social Search Optimization Techniques

10 Google Social Search Optimization Techniques

The new by default personalized search by Google is a big paradigm shift in SEO.  I’ve already written about the changes personalized search will bring for blogging social media search engine optimization etc. I prefer to call it social search…

12 Effects Google Personalized Search Has on the Web

12 Effects Google Personalized Search Has on the Web

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…

Twitter Lists for SEO How to

Twitter Lists for SEO How to

Twitter allows you to organize accounts into lists using its Web interface. Twitter clients like TweetDeck also support Twitter lists. Everybody uses lists as if they were the best thing since sliced bread. The SEO community is as always on…

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…

101 Tweets on How to Use Twitter

101 Tweets on How to Use Twitter

How to Twitter? A question asked by millions of clueless but eager to learn new Twitter users. First off: It’s either “how to tweet?” or “how to use Twitter?” The rest isn’t that simple. Twitter seems to be simple from…

Ignore SEO 2.0 Jobs for 3.5$/h

Ignore SEO 2.0 Jobs for 3.5$/h

Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…

Authority and Trustrank

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Sometimes when I am blogging less than usual in the meantime I get also fewer visitors and thus also fewer comments. In times like these I get more comments for the SEO benefit of it than comments out of the…

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…

5 Things I Learned about SEO from Taking a Few Days off

5 Things I Learned about SEO from Taking a Few Days off

A spontaneous trip to the sea I took a few days off this week on the coast of the Baltic Sea. We just went there without booking a hotel or something. I don’t know about elsewhere but in Germany the…

The 7 Most Pressing Reasons to Control Google & Search not SEO

The 7 Most Pressing Reasons to Control Google & Search not SEO

An anonymous posting on Techcrunch proposes the regulation of Search Engine Marketing and Optimization – at least in the headline. Actually the article deals with the urgent need to regulate Google and proposes radical open source like transparency as a…

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an excellent article about it – but the Wikipedia censors deleted it. I’m glad. I prefer to spread…