SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed, someone wrote an excellent article about it but the Wikipedia censors deleted it. I’m glad. I prefer to spread the SEO…

Where’s the Positivity in the SEO Industry? We’re no Criminals

Where’s the Positivity in the SEO Industry? We’re no Criminals

One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…

3 Traits of True Social Media Experts

3 Traits of True Social Media Experts

* In recent years and months the Web has been flooded by social media experts. They’re everywhere you move! You can’t escape social media experts it seems. There is one problem though: social media as such often exist only for…

The Best SEO Strategy: Don’t Do SEO!

The Best SEO Strategy: Don’t Do SEO!

Unless you’re here for the first time you know that I’ve often written about SEO without SEO. What I meant was a new approach to search which basically goes beyond it or rather is organic. You simply build the best…

Hey Marketers on Twitter: It’s NOT a Link List

Hey Marketers on Twitter: It’s NOT a Link List

Marketers market Although I don’t call myself a marketer – I’m an optimizer – most people assume I am one. Thus all kinds of marketers follow me on Twitter. I follow those marketers who – in one way or another…

8 Blogger Archetypes: What Kind of Blogger Are You?

8 Blogger Archetypes: What Kind of Blogger Are You?

CC: Images by levork. There are 8 blogger archetypes. activist connector collector fighter newshound teacher writer inventor Let me explain.   The activist When I started blogging back in 2003 I wanted to be an activist. An activist is someone…

Change has come to WhiteHouse.gov – When will it come to your Website?

Change has come to WhiteHouse.gov – When will it come to your Website?

Image: Brick Obama by ~emeph Immediately after Barack Obama has been sworn in as the new president of the United States the Whitehouse.gov website has been relaunched. Some of the most important aspects of this change are: It has a…

10 Christmas No-Nos for SEO Specialists to Avoid at all Costs

10 Christmas No-Nos for SEO Specialists to Avoid at all Costs

CC: Santa chucks the finger by BoSoxBrent. It’s this dreaded season again and all of us in the SEO industry will have to endure humiliations we have to face each year. To lessen the impact of the Christmas SEO woes…

7 Rules of Ethical SEO You Ignore Probably as a White Hat

7 Rules of Ethical SEO You Ignore Probably as a White Hat

* What is ethics all about? Ethics often consists of unwritten rules. Those rules – while not being official laws enforced by governments  – allow us to live together in peace and prosperity. In church we also get reminded of…

Social Search: Power to the People! Great News for SEO 2.0

Social Search: Power to the People! Great News for SEO 2.0

[Update: Google’ SearchWiki has been discontinued. Some features have been later adopted for new services like Google+] Above you see the Google results for SEO I wanted to see when Google introduced social search features called SearchWiki, but Google didn’t…

Web Success Without SEO Works: How I Entered the Top 10 for SEO Blog

Web Success Without SEO Works: How I Entered the Top 10 for SEO Blog

When I started this blog – SEO 2.0 – I proclaimed that SEO is dead and that you don’t need it anymore to succeed on the Web. Moreover I proclaimed a new kind of SEO, SEO 2.0 which works almost…

7 Things Obama Has Taught Me

7 Things Obama Has Taught Me

Obama has taught me a few very important things along the way. Here they are, 7 things Obama has taught me and how they relate to my area of expertise

7 SEO 2.0 Methods Obama Used to Score on the Web

7 SEO 2.0 Methods Obama Used to Score on the Web

SEO 2.0 is a term that summarizes all modern methods of making a message heard online, getting found via search engines or any feasible way of reaching an audience by use of the Web. Typical SEO 2.0 methods are: business…

What Social Media Benefits for Business Can You Expect?

Many people in business and even marketers discount social media as worthless saying things like “social media traffic is low value”. They are not completely wrong about that but they aren’t right in their conclusion either. Discounting social media is…

The Most Important Thing on Social Media: Do Not Pose as, Be a Legit User

The Most Important Thing on Social Media: Do Not Pose as, Be a Legit User

* Can it be that gaming social media sites is really the way to go? You can find such a suggestion all over the place even today. It seems ethics is contrary to marketing.   Legit blogs, bad advice Many…

Common Blog Business Models: What Works What Not?

Flagship blogs, that is business blogs with really valuable content often have either an obvious or underlying business model. After more than one year in the blog business or rather watching it I have noticed some patterns with professional bloggers….

Spiritual Link Building Advice by Zen Master Seo-ing Singsun

Tonight I dreamt of Zen Master Seo-ing Singsun again. Last time I had attempted to make an interview but the outcome of my dream was difficult to understand. Zen spirituality is not easy to grasp at all and trapped inside…

SEO for Humans is Not About Google and “Content is King”

SEO for Humans is Not About Google and “Content is King”

Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on webmasters to make their pages spider-friendly. To be honest I don’t like big Google and…

What the Numerous User Bans Can Teach Us about Social Media (Companies)

What the Numerous User Bans Can Teach Us about Social Media (Companies)

* Do you remember Digg? The site formerly known for “user driven social news” has shown its true nature one day by banning some of their most valuable and active users. They did not solely ban the spammers or those…

7 Ways Self Promotion Hurts Yourself on Social Media

7 Ways Self Promotion Hurts Yourself on Social Media

* Many webmasters still assume that self promotion is the best way to gain links and exposure on social media. You just dump your content on a social site and “done”. Most social media experts will disagree though. There are…