Hands On Google Social Search SEO Techniques for Getting Personal

Hands On Google Social Search SEO Techniques for Getting Personal

While everybody was writing posts what the Google personal search means for SEO I chose to make my hands dirty with hands on actionable advice! Then I decided to be more conservative and just summarized a few common sense hands…

Are Category Keywords in the URL a Significant Ranking Signal Now?

Are Category Keywords in the URL a Significant Ranking Signal Now?

Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise copied content on my rankings here on the…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…

Where to Buy Links? Turkey!

Where to Buy Links? Turkey!

The quick and dirty link building shortcut Link building or attracting links is quite hard these days. Most people are looking for short cuts like paid links in spite of them being outside the Google Webmaster Guidelines. Some big brands…

[Content SEO] Run DMC and Google Want You to “Keep it Fresh”

[Content SEO] Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your SEO and content strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Who are your competitors? You think you know. You don’t know or realize though! I will explain. Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services…

Google Buys Links with Hidden Anchor Text

Google Buys Links with Hidden Anchor Text

I was awestruck today when I noticed that the perhaps most important German blogging conference re:publica sells high PageRank links. Paid links are forbidden by the Google Webmaster Guidelines since 2007 and Google has repeatedly asked webmasters to report paid…

CSS Tricks for Better SEO

CSS Tricks for Better SEO

* Are you optimizing websites? Then you probably know it already. It’s often really difficult to build websites for both users and Google. There are even two separate disciplines by now to deal with it: user experience or short UX…

‘SEO is Dead’ is Dead

‘SEO is Dead’ is Dead

Diamond Skull by Damien Hirst.* One fine day I checked Twitter and saw to my dismay that a post titled “How SEO is breaking the web (and killing Google)” [sic!] has garnered almost 200 tweets. While I assume that many of…

10 Internet Legends Everybody Should Know

10 Internet Legends Everybody Should Know

You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place. Urban legends mostly proliferate where people use to meet for small talk, thus “urban”. The Internet is…

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

* It’s always fascinating to see how Google treats SEO techniques that have gone mainstream. Basically Google often uses filters on them. Of course many people out there abuse SEO techniques once they know they work. It’s often a race…

SEO Tools: Why & How to Track Rankings on Personalized Search

SEO Tools: Why & How to Track Rankings on Personalized Search

Actual rankings in Google Webmaster Tools (now Google Search Console). Here the query [seo blog] and the number of impressions for my blog. When it comes to SEO software many people in the SEO industry cry foul. Others try to…

Image SEO for Photographers and Other Visual Artists

Image SEO for Photographers and Other Visual Artists

Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…

SEO Test: Default Personalized Search is a Myth – It Doesn’t Work

During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by…

10 Google Social Search Optimization Techniques

10 Google Social Search Optimization Techniques

The new by default personalized search by Google is a big paradigm shift in SEO.  I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…

12 Effects Google Personalized Search Has on the Web

12 Effects Google Personalized Search Has on the Web

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…

Google Indexes Twitter Links

How to get indexed by Google? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does in certain cases. Of course Google can’t ignore…

Authority and Trustrank

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

The 7 Most Pressing Reasons to Control Google & Search not SEO

The 7 Most Pressing Reasons to Control Google & Search not SEO

An anonymous posting on Techcrunch proposes the regulation of Search Engine Marketing and Optimization – at least in the headline. Actually the article deals with the urgent need to regulate Google and proposes radical open source like transparency as a…

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

* Finally Matt Cutts of Google has confirmed that one of the most used SEO 2.0 tactics, linking out, is an important ranking factor. Why listen to Matt Cutts this time? Matt Cutts of Google is seldom relevant to the…