Authority and Trustrank
Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…
SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable
SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an excellent article about it – but the Wikipedia censors deleted it. I’m glad. I prefer to spread…
Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site
* Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…
Inspiring Positivity in the SEO Industry
One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…
How to Find True Social Media Experts?
* How to find true social media experts? It may be harder than you think. Just because some people have millions of followers does not mean they are experts. There are many automated services where you can buy followers for…
Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google
Wolfram Alpha is another overhyped “Google killer” on the block. It’s allegedly a search engine. Google killers usually die Do you remember the last few much hyped Google killers in the search arena? Not? Well, I do. Wikia has been…
The Best SEO Strategy: Don’t Do SEO!
Unless you’re here for the first time you know that I’ve often written about SEO without SEO. What I meant was a new approach to search which basically goes beyond it or rather is organic. You simply build the best…
Blogger’s Block? How to Overcome Blogging Apathy
Do you experience so-called “blogger’s block”? Are you unable to write for some reason? I can help! Over the years my blog became repeatedly silent for a number of reasons – a rare vacation trip rediscovery of a vintage strategy…
SEO 2.0 Reality Check: What Works?
* I’ve been writing for this blog and popularizing SEO 2.0 for 15 years! Yes. It’s time to review some of my theories and predictions. I have promised you a new era. Did it really arrive? Did SEO 2.0 turn…
7 Rules of Ethical SEO to Respect
* Do you practice SEO? You probably do! Maybe without knowing. Every time you publish something on social media or your website you do SEO! You probably consider headlines and keywords and want to get noticed or found. This is…
Is Commenting on Dofollow-Blogs a Link Building Strategy?
* This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. Yet it can. Let me explain why! The Bad Habit of SEO Worst Practices…
SEO for Humans is Not About Google and “Content is King”
Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…
How Can Websites about Boring Topics Succeed on Social Media?
* A reader asked a very important question in the comments! Indeed many people ask it: how can websites about boring topics succeed on social media? Indeed for many people it’s already an assumption that they can’t! The myth goes:…
How to Promote Yourself on Social Media? The Secret of SEO 2
* In this post I reveal the secret of SEO 2.0! By 2023 it’s rather known as “social SEO”. At the end of the day social media is about SEO too or SEO 2! It shows how to promote yourself…
Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog
* I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Some people even commit…
Is the Glass Half Empty or Half Full? It’s the Full Bottle
You certainly know the metaphor with the glass and the liquid. You don’t? Let me recount it: For some people the glass is half full and for others half empty. The trick is that both see the same glass and…
Google Suggest Effects on SEO, Search Usage and Business
Who the hell is the Gossip Girl? Google Suggest offers users possible search queries based on the number of searches and results. When you start typing your search query Google suggest popular keywords or phrases to search for. Ever since…
How Trust Made my Blog Triumph: 1000 Subscribers
Dear reader, if you’d ask me what the single most important factor in the success of my blog is I would reply: trust! Trust is a tool that enables you to communicate and work together with people. In blogging like…
What is Advanced SEO? Techniques You Need to Beat the Competition
What is advanced SEO? Do I really need it? You may wonder after reading some “advanced SEO techniques” posts. Most of those already assume you know! I’ll tell you below! What is the Advanced SEO Definition? OK. So by now…
SEM (Scanning Electron Microscopy) Demand Skyrockets
Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…
