How to Build Links Like Jaamit

How to Build Links Like Jaamit

SEO Jaamit Durrani and a cat that looks like Hitler at Think Visibility. This is how funny @jaamit was.* Barely ​three months before his sudden death Jaamit Durrani had contacted me! Why? He asked me whether I’m interested in the…

The Anatomy of an SEO 2 Web Directory of the Highest Quality

The Anatomy of an SEO 2 Web Directory of the Highest Quality

* I have a SEO 2 Web directory right here on my blog. What? A “Web directory”? In 2023? Are you kidding?! No. I’m not. Are you selling paid links here? Not at all either! Hear me out! What Makes…

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…

Non-Profit SEO Resources

Non-Profit SEO Resources

You may not know it but I’ve been working for non-profits even before my career in search engine optimization. Back then there was no such thing as non-profit SEO. SEO for non-profits is by now a popular concept as I…

How to Get Links on SEO 2 and Other Blogs

How to Get Links on SEO 2 and Other Blogs

* As both blogger and SEO am I aware of both sides of “link building”. Over the years I got lots of spammy comments from low quality “blog commenting services”. I often had to delete comments right away. I rather…

How Social Networking Has Killed Digg and SEO 1.0

How Social Networking Has Killed Digg and SEO 1.0

in 2007 I boldly predicted that social browsing services like StumbleUpon are the next big thing! Not only that! I extrapolated that they will kill the popular social news site Digg and SEO 1.0! Did they? No. I was wrong….

How to Find a Tagline for Your Blog or Business Website

OK, you have a website. You have products or services you offer and/or actual content you publish as well. You have a brand name logo call to action in the best case (something like “subscribe now”). What’s missing? A tagline…

Guest Blogging Guidelines

Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the still hugely popular guest blogging. Thus you have to abide by these guidelines to get…

Internet Legends You Should Know

Internet Legends You Should Know

You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place. Urban legends mostly proliferate where people use to meet for small talk, thus “urban”. The Internet is…

Content Optimization: Publish Less – Polish More for Google

Content Optimization: Publish Less – Polish More for Google

2022 was the year that content optimization went mainstream finally. Over the prior decade I haven’t published many new posts on this blog here. Nonetheless I have been spending much time working on it: polishing existing content instead of publishing…

Blogging vs Writing

Blogging vs Writing

* Is there a difference between blogging and writing? Yes, there is. More than one! What is the main difference between a blogger and a writer then? Read on to find out about it! Are You Just a Blogger or…

The New SEO – Search Engine Organization!

The New SEO – Search Engine Organization!

Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the soccer World Cup…

Search Marketing Standard: The Future of Print & SEO – Interview

Search Marketing Standard: The Future of Print & SEO – Interview

The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…

SEO is a Craft not a Science

SEO is a Craft not a Science

* There has been a backlash in the search engine optimization industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to treat SEO…

SEO Tools: Why & How to Track Rankings on Personalized Search

SEO Tools: Why & How to Track Rankings on Personalized Search

Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…

Hey Freelancer: Are You a Worker or an Entrepreneur?

Hey Freelancer: Are You a Worker or an Entrepreneur?

* After a few years of freelancing it finally dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the…

Global Domination by Multilingual Marketing and SEO

Global Domination by Multilingual Marketing and SEO

This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…

Image SEO for Photographers and Other Visual Artists

Image SEO for Photographers and Other Visual Artists

Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…

The Best Way to Convert Visitors to Supporters is to Forge a Bond

The Best Way to Convert Visitors to Supporters is to Forge a Bond

In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…

SEO for Parents: What Does Daddy Do?

SEO for Parents: What Does Daddy Do?

Dad and Baby by PedroCancion Last time I wrote about SEO and parenting I stressed that you need to be proud of what you do to be able to talk with your kids about it. That’s not just about SEO….