You Want Link Building? You Need Something Else!

You Want Link Building? You Need Something Else!

Are you interested in link building? Yes, that’s what you think. In reality you need something else though. Let me explain. I’m just an independent consultant who hasn’t dozens of employees to do his work. I can take only a…

Your Business is Not Boring – Your Content is

Your Business is Not Boring – Your Content is

People often ask me: How can I promote my boring business using SEO and social media? What they really mean is: I don’t want to create engaging content. In fact most business is boring when you take that approach. Who…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Hype as hype can! Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest [or insert latest social media hype here] is the best thing since sliced bread. I don’t want to join…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

Content is not the packaging! It’s what’s inside the package! Here it’s escalating panic from the Hoxton Street Monster Supplies. Once I published a list post about the 10 most common content strategy mistakes most businesses make. In that post…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

It’s Magic: Content Creation and Link Building While You’re Away

It’s Magic: Content Creation and Link Building While You’re Away

During the holidays I was offline. Nonetheless my blog gained many new links and several postings have been published while I was on vacation.   Do blogs stay empty on holidays? Now as I am not a company but a…

Black and White WordPress Theme for Business Blogging

Black and White WordPress Theme for Business Blogging

* When I started this blog in 2007 I had partnered with a designer who created a lovely black and white WordPress theme. Sadly he discontinued the theme support after two years. I switched to another one with a strategic…