Giving All Your Great Content to Google for Free is Suicide

Giving All Your Great Content to Google for Free is Suicide

* When I chose to block Google search on this blog some people considered me nuts. After all it sounds like suicide! Why would someone decide to block Google traffic? It’s especially an unexpected move for a site about search…

50 Ways to Make the Web a Better Place

50 Ways to Make the Web a Better Place

Popularity Comes From People When people want to get popular on the Web they often have the popularity itself as a goal while in reality it’s just a by-product of doing the right thing. What is the right thing on…

Hey You, You’re Not Boring – You Rock Like Elvis!

Hey You, You’re Not Boring – You Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…

Why I Banned Google on my Blog

Why I Banned Google on my Blog

I banned Google on my blog. Why? Isn’t it ironic for a self proclaimed SEO blog to ban Google? Let me tell you the whole story. When I started out this blog in 2007 I did not get any significant…

You Want Link Building? You Need Something Else!

You Want Link Building? You Need Something Else!

Are you interested in link building? Yes, that’s what you think. In reality you need something else though. Let me explain. I’m just an independent consultant who hasn’t dozens of employees to do his work. I can take only a…

Your Business is Not Boring – Your Content is

Your Business is Not Boring – Your Content is

People often ask me: How can I promote my boring business using SEO and social media? What they really mean is: I don’t want to create engaging content. In fact most business is boring when you take that approach. Who…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Hype as hype can! Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest [or insert latest social media hype here] is the best thing since sliced bread. I don’t want to join…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

Content is not the packaging! It’s what’s inside the package! Here it’s escalating panic from the Hoxton Street Monster Supplies. Once I published a list post about the 10 most common content strategy mistakes most businesses make. In that post…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

It’s Magic: Content Creation and Link Building While You’re Away

It’s Magic: Content Creation and Link Building While You’re Away

During the holidays I was offline. Nonetheless my blog gained many new links and several postings have been published while I was on vacation.   Do blogs stay empty on holidays? Now as I am not a company but a…

Black and White WordPress Theme for Business Blogging

Black and White WordPress Theme for Business Blogging

* When I started this blog in 2007 I had partnered with a designer who created a lovely black and white WordPress theme. Sadly he discontinued the theme support after two years. I switched to another one with a strategic…