Quality Sites Are the New Links and Santa Exists

Quality Sites Are the New Links and Santa Exists

According to Google and Search Engine Land the decades old practice of link building has just been replaced by “building quality sites”. No, that’s not a joke. This is official: “In general, webmasters can improve the rank of their sites…

When Slow Corporations Take Over Swift Startups

When Slow Corporations Take Over Swift Startups

* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the…

How to Kill Pandas and Penguins but NOT People

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. In search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you deal with those…

What’s Your Message?

What’s Your Message?

The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on the…

Why Short Posts Beat Long Content: Time is Money

Why Short Posts Beat Long Content: Time is Money

* In recent years a new kind of debate has been taking place online. It’s about content length. The longer the better it seems. In it the main argument is that – let me summarize it “we have to write…

Advanced Social Networking Techniques for Increased Productivity and Popularity

Advanced Social Networking Techniques for Increased Productivity and Popularity

* In case you work in blogging, social media or search you probably know what I mean: you got to be an Internet addict and you socialize online all the time to maintain some popularity.   Is social networking online…

How I Recovered from Panda by Banning Google

How I Recovered from Panda by Banning Google

A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

After the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers completely.   New and shiny content marketing vs…

Pinterest Optimization for SEO Machos

Pinterest Optimization for SEO Machos

* “Pinterest Optimization for SEO Machos” is a guest post by Adrienne of Pongra. I have added some ugly remarks about male SEO practitioners in the post. I also made the headline a bit more controversial plus improved the readability…

Content Curation Above Average is More Than Mindlessly Sharing Links

Content Curation Above Average is More Than Mindlessly Sharing Links

* Along with the content marketing hype there comes another content craze – depending on the context a smaller or bigger one- which is called content curation. Curation is seemingly everywhere, it’s great and everybody either does it or has…

Idiotically Simple Ways to Make Your Crap Content Stand Out

Idiotically Simple Ways to Make Your Crap Content Stand Out

Everybody knows you have to create great content to survive so you have to compete with millions of others who are creating and promoting content.

A Simple Content Strategy for a Business Blog

A Simple Content Strategy for a Business Blog

* After a decade of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Personally I’ve found out over the years that you need at…

Content is Tyrant: Is it Publish or Perish for Everybody Now?

Content is Tyrant: Is it Publish or Perish for Everybody Now?

* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. Recently an SEO blogger I asked to improve his post readability so that my…

What Guest Blogging and Blogger Outreach Are Actually About

What Guest Blogging and Blogger Outreach Are Actually About

Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs and average website owners are late to this renamed…

Giving All Your Great Content to Google for Free is Suicide

Giving All Your Great Content to Google for Free is Suicide

* When I chose to block Google search some people considered me nuts. After all it sounds like suicide, especially for a site about search engine optimization. Actually it’s the exact opposite. Let me explain!   The great content give-away…

50 Ways to Make the Web a Better Place

50 Ways to Make the Web a Better Place

* Popularity comes from people When people want to get popular on the Web they often have the popularity itself as a goal while in reality it’s just a by-product of doing the right thing. What is the right thing…

Hey You, You’re Not Boring – You Rock Like Elvis!

Hey You, You’re Not Boring – You Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…

Why I Am Banning Google on my Blog

Why I Am Banning Google on my Blog

* I am banning Google on my blog. Why? Isn’t it ironic for a self proclaimed SEO blog to ban Google? Let me tell you the whole story. When I started out this blog in 2007 I did not get…