Simple Ways to Optimize Your Site
Sometimes it’s not about the huge website relaunch. Amazon and other market leaders only add incremental changes without ever fully redesigning their websites. Yet such an approach often leads to feature creep! What then? Clutter due to growing sites Yes,…
Free Webfonts that Don’t Look Fuzzy
As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…
Overused Headline Formulas that Make Your Blog Look Stale
* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…
Content Creation Can’t Cure Cancer
* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…
The Luxury Resort Type of Blog
* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo but it’s negligible. The…
Rising Above the Noise Level of the Web
* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. Thus there is…
Quality Sites Are the New Links and Santa Exists
According to Google and Search Engine Land the decades old practice of link building has been replaced by “building quality sites” back in 2013. Is SEO dead then, again? No, that’s not a joke. This is official. The webmaster guidelines…
When Slow Corporations Take Over Swift Startups
* One day the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath. Then I recounted other similar mergers in the past…
How to Kill Pandas and Penguins but NOT People
* This post is not about killing cute animals. I’m not just an ethical SEO, I’m also vegan. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates…
What’s Your Message?
The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the ongoing “content is king” and “content marketing” hype is that it focuses on the…
Content Muse 101 – How to Quote to Inspire
A content muse is someone who manages to inspire others by inventively sharing other people’s content! I’ve already used the content muse approach as a prime example of advanced content curation techniques. You don’t have to be a gifted writer!…
Why Short Posts Beat Long Form Content
* In recent years a new kind of debate has been taking place online. It’s about content length. The longer the better it seems. Why? The main point of the content length debate is that – let me summarize it…
Advanced Social Networking Techniques for Productivity and Popularity
When you work in blogging, social media or search you probably know what I mean: You got to be an Internet addict and to socialize online all the time to become even modestly popular. What about the productivity though? Doesn’t…
How I Recovered from Google’s Panda Update – You Won’t Believe it!
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
Are You Really a Content Marketer or Just an SEO?
After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
Pinterest Optimization for SEO Machos
* “Pinterest Optimization for SEO Machos” is a contribution by Adrienne of Pongra. To spice things up I have added some ugly remarks about male SEO practitioners in the post. I also made the headline a bit more controversial plus…
Idiotically Simple Ways to Make Your Crap Content Stand Out
Everybody knows you have to create great content to survive so you have to compete with millions of others who are creating and promoting content.
A Simple Content Strategy for a Business Blog
* Even after 20 years of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Does it even matter how often you blog or rather…
Content is Tyrant: Is it Publish or Perish for Everybody Now?
* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…
Readability Advice: Lorem Ipsum Yourself! Design Content!
* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. One day I asked a blogger to improve his post readability. Why? Otherwise my…
