What Guest Blogging and Blogger Outreach Are Actually About

What Guest Blogging and Blogger Outreach Are Actually About

Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…

Steal This Blog! SEO2.blog Uses Creative Commons License

Steal This Blog! SEO2.blog Uses Creative Commons License

* For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…

50 Ways to Make the Web a Better Place

50 Ways to Make the Web a Better Place

Popularity Comes From People When people want to get popular on the Web they often have the popularity itself as a goal. What’s wrong with that? In reality true popularity beyond fame is just a by-product of doing the right…

Hey You, You’re Not Boring – You Rock Like Elvis!

Hey You, You’re Not Boring – You Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…

Why I Banned Google on my Blog

Why I Banned Google on my Blog

I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”) blog to ban Google? Let me tell you the whole story. When I started out this blog in…

Free Consultation for Non-Profits, Charities & Activists

Free Consultation for Non-Profits, Charities & Activists

Do you want a free consultation on blogging, social media and search? I offer free SEO 2 consultation for How often? Once a week. Contact me when you need one. Let me help you save the world! Why? You are…

Blogging Mistakes Corporate Blogs Still Make

Blogging Mistakes Corporate Blogs Still Make

* Sometimes I see stupid blogging mistakes that are so fundamental that they render a corporate blog useless. At the same time it’s often easy to fix many company blogs once you know what to do! It’s nothing I make…

How Successful Blogging for Money Actually Works

How Successful Blogging for Money Actually Works

* Does blogging success mean you have to become a superstar? Do you need millions of followers? Is this how successful blogging for money actually works? Is it about fame or notoriety? Not really. The superstar blogging approach may have…

Dark Horse SEO Blogs That Look Very Appealing

Dark Horse SEO Blogs That Look Very Appealing

* You may already know blogs like Moz, Search Engine Land or SEMrush. Some people need even more content to read though. I’m here to help! Thus I have compiled a list of lesser known or not yet popular aka…

The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next?

* Some influential bloggers have written about the end of the golden age of tech blogging in 2011. Others followed ever since. They often say “tech” but in a way they mean blogging in general it seems. Some people were…

Words that Damage Trust in Your Blog

Words that Damage Trust in Your Blog

These words may be correct English but nonetheless they make you appear like an idiot when you use them on your blog. Why? They have obviously negative or hidden meaning that influences your readers. Thus they damage trust in you…

How to Practice Social SEO? Share Resources from Readers

How to Practice Social SEO? Share Resources from Readers

SEO 2 is for real. I practice what I preach. It’s not just talk to make more people follow me. No wonder some people call it the “social SEO“. How do you actually do it? Read below! How to Practice…

Starting a New Blog? Read this First!

Starting a New Blog? Read this First!

So you want to start a new blog? Are you starting a new blog already? Have you started a new blog recently? In case you said “yes” at least once this article is for you. You will save lots of…

How to Fight Big Business on Google and Beyond with Smart Mob SEO

How to Fight Big Business on Google and Beyond with Smart Mob SEO

* Let me brag for a minute. You understand why I have to a bit later. Over the years I’ve been outranking big businesses, well known brands and major news media. I’ve been successfully competing with whole agency and in-house…

[Content SEO] Run DMC and Google Want You to “Keep it Fresh”

[Content SEO] Run DMC and Google Want You to “Keep it Fresh”

* Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems…

What Are the Core Values of Your Blog?

What Are the Core Values of Your Blog?

* A business blog is not only a blog it’s also obviously a business. A business has to have some core values to be able to succeed in the long term. The market is volatile so that you need some…

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…

Non-Profit SEO Resources

Non-Profit SEO Resources

You may not know it but I’ve been working for non-profits even before my career in search engine optimization. Back then there was no such thing as non-profit SEO. SEO for non-profits is by now a popular concept as I…

How to Get Links on SEO 2 and Other Blogs

How to Get Links on SEO 2 and Other Blogs

* As both blogger and SEO am I aware of both sides of “link building”. Over the years I got lots of spammy comments from low quality “blog commenting services”. I often had to delete comments right away. I rather…

How to Find a Tagline for Your Blog or Business Website

OK, you have a website. You have products or services you offer and/or actual content you publish as well. You have a brand name logo call to action in the best case (something like “subscribe now”). What’s missing? A tagline…