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This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…
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* Many marketers will tell you that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of marketing. I’m really tired of reading this cliché. There are two reasons for that: Optimization means improvement.…
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One day I threatened Google with symbolic retaliation. Why? It was for their poor treatment of publishers and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…
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Are your links unnatural or do they grow on trees? One day Google invented “unnatural links”! How? They did by simply deciding that some links are unnatural. By 2024 Google claimed that they merely discount unnatural links. So can you…
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Do you remember the days when “manual action” was something desirable and NSFW? Listening to Google spokespeople turns more bizarre with the years. Why? They have come up with their own language to hide the sour facts of Believe me!…