Blogging

  • What is Your Implicit Content Strategy in One Sentence?

    You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…

  • 101 Unique Blog Post Ideas to Grab

    * As you probably know I not only blog here on SEO 2! I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…

  • How to Create Evergreen Content: Preventing Decay Right from the Start

    When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…

  • I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?

  • How to Blog Without Creating Content Yourself?

    In the Internet marketing industry most pundits declare that you have to create quality content all the time. Content creation is often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost…