Blog Commenting for SEO and Exposure: More Than Dofollow Links
For a while I’ve been blogging less than usual so that in the meantime I got fewer visitors and also fewer comments.
In times like these I get more comments for the SEO of it than comments out of the sheer joy of commenting.
There is nothing wrong with blog commenting for SEO and exposure unless of course you do it wrong.
These days most bloggers get often unintelligible comments barely scratching the surface of the issue at stake or adding any other value.
Not to mention the automated comments and spam networks of “thank you, great post” bots. Commentators who add no value fail most of the time and comment for the sheer numbers.
Dropping 100 one line comments and getting 90% of them deleted still results in ten links. This is the same calculation as the spam industry makes.
Why do people leave meaningless comments on blogs?
This is why people or bots comment – to build links. When it comes to link building you can’t rely on sheer numbers and low quality links as the 10% that get through suck.
This way you mostly build links poorly attended or dead blogs plus hugely popular blogs where there are 50 or more comments and your link is one of them.
Blog commenting for SEO and exposure is actually about more than “dofollow” links. In the best case scenario a comment link can make a huge difference. A proper blog comment can:
- Establish a long lasting relationship between you and the blogger
- Make the blogger add your link to the actual post as an update
- Make the blogger visit and write about your actual site
- Convince the blogger to submit your site to social media sites
- Make readers of the blog visit your site and doing some of the things mentioned above
Of course it’s not rocket science to achieve that. Most of the outstanding bloggers out there who are my virtual friends have “met” me online.
Many of them first encountered me via comments or other blogging and social media activity. Some of them have linked me numerous times since then.
This is basically one of the main differences between SEO and SEO 2.0.
In SEO 2.0 relationships make you succeed not mindless following of Google’s wishes.
So how exactly do you blog commenting for SEO and exposure? First you got to forget about dofollow links. To achieve the most important goals listed above dofollow is irrelevant.
Btw. even those so called dofollow links do not count much with Google. Google can spot where a link is placed.
Editorial links added by the author are much more powerful for SEO than links in the comments you add yourself.
How to comment the right way?
Use a real name or a memorable nick name without keywords in it. In case you want to introduce yourself as a professional you can by adding your company name or your actual profession
- John Doe of Google
- John Doe, SEO Consultant
Many private bloggers won’t accept that though so you better stick with your name. I’ve have explained blog commenting netiquette in depth here.
In order to comment successfully you have to:
- Read the post.
- Acknowledge the name of the blogger: Mine is Tad.
- Express the aspects you agree with at first.
- Refer to or mention a phrase used in the post.
- Add something useful to it. A correction, an observation, an additional resource (it can be yours!).
While I assume that it’s not a daunting task still most people don’t do that. So I present you a blueprint for proper blog commenting for SEO and exposure:
Hey [Blogger’s Name]!
[topic of blog post] is indeed crucial for [example from your industry]. Especially when it comes to [case 1, case 2, case 3].
This line here: [citation from the blog post] made me think about [reference to something outside the blog post].
For [topic of blog post] it means you need to [your addition] in order to succeed. There is/I wrote a post about this. See it here: [link].
Sincerely, [your name]
To make it even easier I’ll give you an example comment for this post:
This line here: “First you got to forget about dofollow links.” made me think about how people used to obsess with meta tags and PageRank in the past.
For blog commenting it means that you need to focus on quality not quantity as well in order to succeed. I wrote a post about this. See it here:
Now I’m awaiting your perfect comments! Blog commenting for SEO and exposure really works! I do it elsewhere and others do it successfully on my blog.
Last updated: June 1st, 2018. I added a new image – this time “free to use”, more line breaks for mobile users and simplified some sentences.
Last major update: November 18th, 2013. I uploaded a bigger image, added a meta description, moved the updated image credit to the bottom of the post and fixed a typo. I couldn’t find anything else to change after 4 years.