Hyperbole is Dead or Writing for Trust
* The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write attractively without exaggeration and cheap special effects so that…
10 Habits of Highly Efficient Social Media Power Users
* Many people view social media as a waste of time while others expect them to be some kind of promised land for self promotion. Both fail! The truth is of course somewhere in between those opposites. It of course…
Your Friend Shared this on Google+
Many people still consider social media and search two different things. They will even say things like “SEO is dead and will be replaced by SMO”. In reality by now there is only social search. Most people do not log…
Review: Unknown Online SEO Tools You Need to Know
Wow. I started practicing search engine optimization consciously more than a decade years ago. Oh boy! It was pretty hard in the early days. We did not have many tools yet. Despite all the nonsense we have been hearing from…
Does SEO Make You Sick?
* A shocking survey has yielded the following results: one in ten Americans considered HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means….
Improving Productivity While Working Fewer Hours
* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging social media search industries more complex…
Google Sells Endorsements to SEO Agencies
Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…
Step by Step Outreach Plan for Lasting Success
* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…
How Cool Web Design Leads to Shareability Failure
* Do you remember the nineties? I started “designing” and coding websites back then. In the early days of the Web most sites sucked. Later than changed luckily. Yet even on the modern Web some sites are rather flashy than…
![Guest Post by Matt Cutts on Spammy Link Building [Satire]](http://seo2.onreact.com/wp-content/uploads/2014/01/matt-cutts-guest-post-vanessa-fox-150x150.png)
Guest Post by Matt Cutts on Spammy Link Building [Satire]
This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…
Optimization is NOT “Just Marketing”
* Many marketers will tell you that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of marketing. I’m really tired of reading this cliché. There are two reasons for that: Optimization means improvement….
Simple Ways to Optimize Your Site
Sometimes it’s not about the huge website relaunch. Amazon and other market leaders only add incremental changes without ever fully redesigning their websites. Yet such an approach often leads to feature creep! What then? Clutter due to growing sites Yes,…
The Perfect Outreach Message Example
* One day an outreach message that I got has worked immediately. Why? It was perfect! It was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now…
Do I Hate Google?
Given my track record some people might wonder: do I hate Google? It’s understandable, after all I write things like etc. all the time it seems. It’s true. I’m critical of Google. Yet do I really literally hate Google? Does…
Why and How to Add nofollow When Linking Google Sites
One day I threatened Google with symbolic retaliation. Why? It was for their ruthless attacks on webmasters and the open Web. Yet my idea back then was still somehow metaphorical. Fast forward a few years and there is a tool…
The New SEO is About Creativity
* Sometimes you need someone to tell you what you think. I write so much and often I’m tempted to write longer articles than necessary. Content size seems to be a quality and ranking factor in recent years so that…
Free Webfonts that Don’t Look Fuzzy
As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…
Overused Headline Formulas that Make Your Blog Look Stale
* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…
How to Spot a Fake Link Removal Request
Are your links unnatural or do they grow on trees? When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale “negative SEO“. Then they professed…
SEO is Alive!
When I started out this blog in 2009 years I said what nowadays is almost a running gag: “SEO is dead“. You could assume I am the most unlikely person to tell you that SEO is alive. Take a look…
