SEO 2.0 Ebook: Table of Contents

The SEO 2.0 ebook is online! You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it.

10 SEO Myths that Make You Look Stupid

One of the most popular ways to teach people about search engine optimization seems to be to point out what’s wrong about it. There are plenty of “SEO myths” posts out there and they get shared a lot. I usually…

Are You After Traffic or Visitors?

Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?

How to Use White Space or Get Swallowed by a Black Hole

Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?

Engagers to Follow On Twitter Instead of Bots

When it comes to Twitter it’s really hard to find the actual people among all the bots and automated accounts. When you see links like buff.ly ow.ly if.tt in your Twitter stream then you are following automatons. I unfollow dead…

Link is President

* The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content…

10 Years of SEO 2.0 – The Greatest Hits

This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!

Infographics Business People Need to Know

You might have noticed that over the past decade I’ve never embedded infographics on this blog here. You might consider that to be paradoxical for someone like me who attempts to be ahead of the game. Why would I ignore…

The first SEO 2.0 ebook testimonials are in. Of course I’ve also had some people take a look at it before publication. I want to cite two of them, the third one has written his feedback in German so I…

Simple Blogging Inspiration Techniques

Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. Thus you need blogging inspiration as a prerequisite…

What is Your Implicit Content Strategy in One Sentence?

You don’t really need content strategy do you? You don’t even have one! You just write and publish. That’s it! Why do I need a strategy “I’m not a general leading an army” you think. Yet you do have one…

utm_source=crap: How Google Analytics Breaks Links + User Experience

* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…

Peak Outreach: Don’t Bug Influencers – Follow Engagers

* Over the years so called influencer marketing has become the new standard. A few years back it was already difficult to reach out to an influencer, after all such successful people were always busy.   Peak outreach These days…

SEO is Dead – PIG is the New SEO

* With a new wave of “SEO is Dead” posts appearing I thought it’s about time I added something to the debate again. Nowadays Google forces us to grant them access to private files like CSS stylesheets or JS scripts….

To Tweet or Not to Tweet? Pros & Cons of Twitter – Free Tools + Resources

* When it comes to Twitter people are clearly divided. Some people hate Twitter, others love it. Both of them are right for different reasons. Actually there are many reasons to use Twitter or not. Here you’ll find plenty of…

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

* The good news first: making a site mobile-friendly is easy. I have converted my custom built and decade+ old main site to responsive web design myself. I managed to do it myself even though I don’t work as a…

humans.txt – Which Parts of Your Site to Hide for People Which Not

* One day I’ve read a very good guide for humans on the robots.txt file which most people including me neglect. Why block content from bots at all? I prefer to optimize for people not bots and thus I imagined…

Popularization Techniques to Learn from Music and Science

* Now that I reframed SEO as part of the bigger popularization efforts I’d like to show you some popularization techniques to learn from music and science to make products and people known. No, you don’t need to “twerk” or…

How to Popularize Ideas Online

* Ideas are not websites. You do not optimize them for search or social media. Ideas get spread by people when they are agreeable memorable provide solutions and can be implemented on their own without buying expensive solutions. How can…

SEO Has Evolved – It’s About Popularization Now

* SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in…